Designing A Clinical Economic Diagnosis Of Each Country, Singapore, Malaysia, And South Africa

984 WordsDec 9, 20164 Pages
In this paper, I will focus on the company iHeartMedia from the Team GEOS Organization Report II and their desire to grow their application iHeartRadio internationally in one (or more) of the following countries: United Kingdom, Ireland, Singapore, Malaysia, or South Africa. First, I will outline iHeartMedia’s approach towards a rubric for performing a clinical economic diagnosis of each country, and discuss these key decision factors that are central to the diagnosis and iHeartMedia’s business strategy. Then, I will compare these broad key decision factors to each country’s more contextual and comparative historical factors. Finally, I will outline my overall organization strategy and based on this strategy, I will recommend the country with which iHeartMedia should form a partnership. First, in order to get a better overview of each country and its most prominent factors for doing business with iHeartMedia, I have to create a clinical economic diagnostic tool that outlines factors through which I will compare countries to the overall mission/business strategy of iHeartMedia. I used Sachs’ “Checklist for Making a Differential Diagnosis” as reference (Sachs 84). Since iHeartMedia outlined these concepts in their international expansion proposal to my team, I believe these are the key decision factors central to iHeartMedia’s business strategy: market size, percent of English speaking citizens, computer access, internet access, availability of a large radio partner, and

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