Designing A Company 's Long Term Economic Success

2107 Words9 Pages
In today’s markets, where consumers are face with a wide variety of product, the creative ones that go beyond the expectation of functionality are more appealing to consumers [1]. Hence, the important of innovation in a company’s long-term economic success. Consequently, a lot of effort has been given to develop methods to promote creativity in idea generation that allows designers to produce a large number of ideas and explore the solution space [2]. For example, Brainstorming, Csketch, TRIZ, biomimetic design, and design-by-analogy. However, besides been able to generate creative ideas, and important aspect of the design process is to be able to select those creative ideas. Hence, several concept selection methods (CSMs) have been developed and often applied during the idea selection process ( e.g., the Pugh chart, utility theory, and the Analytical Hierarchy Process) [3]. However, one limitation that some this CSMs have in common is that a predefined set of criteria are used to evaluate the ideas under consideration (e.g., profitability, market relevance, manufacturability) [4] and do not necessarily account for the novelty or creativity of an idea. Consequently, creative ideas can be oversight during the selection process [5]. In order to alleviate this problem several metrics that aim to capture the creativity of ideas have been developed.
Several metrics has been developed to capture the creativity of ideas [6]. Some of these metrics measure the relative creativity
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