Designing A Multi Billion Dollars ' Outdoor Recreational Empire

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Introduction To create a dream, a business owner has to have an idea and no better place for that idea to be built upon such as a husband and wife’s kitchen table. This was the location for the initial business that would be known as Cabela’s. So how did this kitchen table base business turn into a multi-billion dollars’ outdoor recreational empire? Company History “Cabela’s was started in 1961 by Dick Cabela when he decided to sell fishing flies that were bought at a furniture show in Chicago and went home to Chappell, Nebraska and ran a classified ad in the Casper, Wyoming, newspaper reading ’12 hand-tied flies for $1’ which resulted in one response (Cabela 's, 2016).” “Undeterred by this lack of reaction from his first…show more content…
During the initial years of Cabela’s growth Dick, Mary, and Jim did receive any salary and decided to invest in their business mailings, new equipment, and bigger facilities (Cabela 's, 2016).” “Cabela’s is known for its inexpensive, superior outdoor equipment founded on it world-famous catalog business as Cabela’s produces over 100 different catalogs per year, with catalogs focused on archery, fly-fishing, and boating along with their elaborate Spring and Fall Master catalogs (Cabela 's, 2016).” “along with shipping its catalogs to 50 states and 125 countries worldwide, Cabela’s e-commerce site www.cabelas.com, went live in 1998. Cabela’s retail stores have proven their individuality by creating a unique shopping experience with their wildlife museums, and educational centers that are included within their Cabela’s retail stores (Cabela 's, 2016).” “Cabela’s over time has managed to spread its brand name to Cabela’s Outfitter Journal magazine and award-winning television shows, along with their co-branded Cabela’s Visa credit card, which was started in 1995. (Cabela 's, 2016).” “On June 25, 2004, Cabela’s (CAB) entered the New York Stock Exchange and in 2006 Cabela’s was ranked no. 1 in their industry and was named Company of the Year in Sporting Classics magazine prestigious Awards of Excellence. Cabela’s employees named the company one of the Top 100 Companies to Work For in
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