Designing A New Product Line

Next, following the framework, the company must evaluate whether the product will be successful. Researching the company’s competition as well as the average market share could give insight to whether certain styles of high-end children’s clothing would be successful in the current market. Also, researching potential threats to business will be useful in designing a product that, both, fills the needs of the customers and offers features that can be protected by either a patent or trade

The apparel and clothing accessories industry, a subgroup within retail, reached sales of $32 billion in 2016. Given the industry’s highly competitive and rapidly evolving nature, Canada Goose Inc. (CG) and Roots Corp. (Roots) must focus on creation of innovative designs to remain relevant. Retail sales are forecasted to decrease, however, the luxury segment of retail stores and e-commerce segments are predicted to expand. This suggests CG and Roots have the capacity to remain competitive due to their high-end product offering and online sales presence.

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

By the 21st century, the advancement in technology has forever changed the way clothing is made. “The impact of CAD software on everyday clothing is becoming more prevalent as the software is linked to 3D printing technology.” This saying, clothing has come to be an easy thing to come by and still is advancing. “Machines for home printing are becoming more affordable… the ability to create customized clothing is becoming more of a reality as technology evolves.” As technology evolves, it will impact the way people shop for clothes and how their clothes are

This research paper will examine fashion. Specifically, this research paper will examine the different fashion and stereotypes of infant clothing in different retail stores. Different retail stores that sell infant clothes are Children Place, Walmart, Carters, and several others. Infant’s clothes are made up of many different types of fashion. Fashions are many different popular styles or the latest trend in which a person dresses or wear. According to Corley (2017), infants are babies from ages 0-1 years old, meaning newborn babies until one year of age. Fashion in infant clothes is important because it can help the first-time mom understand and have the knowledge of knowing different prices, colors, sizes and styles of infant clothing. It is also important because it tells what stores you can best shop at and the different stereotypes in infant clothes. The research question is what are the different stereotypes of fashion in infant clothes?

The main intended output from this project would be the hand-made, hand appliqued customized baby wear, baby bedding and baby layette sets. On the other hand, the main outcome which “Baby buds” is planning to gain in the long term is to establish higher quality standards for baby wear and baby essentials and make sure the customers experience unique shopping experience. Another major output in this project will be the increase customer base; meanwhile the outcome would be the long term brand loyalty and brand recognition.

As part of my secondary research, I have analysed four dresses which are either from my client ‘Topshop ’or direct competitors such as River Island and Dorothy Perkins. This research will enable me to gain knowledge on what my TMG looks for when buying special occasion dresses and what other companies do to make their products stand out and be successful in such a big market. I will take this knowledge into consideration when I design my dress and it will help me to incorporate features which other companies use to sell their products.

Within a mature and highly competitive market it is more crucial than ever that clothing companies listen and respond to consumer preferences. The response should be a reposition or new product offerings, rather than a strict discounting that could drive margins to ultimate decline.

This opportunity will help company to take the market share of small retailers and low income people who do not give priority to branded clothes. This opportunity will help company to market

One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing.

While they succeed at producing affordable and good quality/ ethical clothing, they focus mainly on creating classic and basic designs, which attracts only adults. While basic and monotonous pieces create a good foundation for a closet, they do not fufill teenages’ and yound adults’ desire to be trendy and to stand out. Since our brand aknowleges the lack of designs catred towards a younger audience, the attributes of our value proposition are relevant to our customers needs. Given that the trends towards sustainability are expected to keep gaining momentum in the upcoming years, paired with an increase in avalibility of information regarding the fast fashion industries, we believe that we offer something unique to our target

The organization that I have chosen to write about is Carter’s Inc., which includes the two children’s clothing stores Carter’s and OshKosh B’Gosh. I will primarily be talking about just Carter’s because that is the store that I work at but most information in this paper pertains to OshKosh as well. I have worked for this company for just over four years now and have learned a lot about how they run their business so the majority of the content in this paper will be from personal experience unless stated otherwise. Carter’s in the leading provider of children’s clothing and accessories in America, selling more than 10 products for every child born in the U.S., according to their website (History, 2016). Carter’s clothing ranges from size preemie all the way up to a children’s size 8, which is a recent move for the company. Before last year they had only gone up to a size 6X for girls and 7 for boys but due to popular demand and test stores selling the size well they went up to size 8. Carter’s was established in 1865, while OshKosh was established 30 years later in 1895. OshKosh was then acquired by Carter’s in 2005 (Brands, 2016). While OshKosh is now part of Carter’s Inc. that is the only thing that has changed for them, their distributers and their clothing are still the same. Carter’s and OshKosh make up over 600 retail stores while they’re also sold at thousands of national department stores. Carter’s Inc. also has four other brands: Just One You, Genuine Kids, Child

     Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop. The next idea was a new energy drink that would be less costly and better tasting. Our next idea came up when we were sitting

Faced with declining margins and market share, The Sunbeam Appliance Company (SAC) division takes on the task of discovering what features, appearance and attributes can differentiate their aging food processor line relative to competitors. Using a complex conjoint analysis that includes 27 orthogonal arrays and 12 attributes, Sunbeam sets out to attain three critical objectives to rejuvenate their food processor product line (Page, Rosenbaum, 1987). These three goals are to define what models must stay in an overcrowded product line, how the product line's physical appearance needs to change, and what characteristics of the product need to be on the next product generation (Page, Rosenbaum, 1987). The strengths and weaknesses of Sunbeams' approach to solving these three difficult problems is first analyzed followed by recommendations for improvement.