Designing A Professional Company Image

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

A second option is to release an aggressive marketing campaign, where sales representatives (under fixed salaries) sponsor public events to showcase Snap Fitness programs and entice new clients toward the benefits of a membership. Furthermore, the introduction of membership additives to new and current members will intrigue clients, providing a complimentary one-hour personal training session twice a month at no charge.

Available at all club levels, members can enhance their membership by including additional services such as personal training and Kids’ Club.

Some employers offer their employees with free gym membership so they will be able to either go in the morning, during their break or even at night or when they have the time away from their family or other responsibilities when not working to make sure that their staff have good health and to make sure that they are physically fit to do their jobs efficiently . An advantage of this is that the individual can go to the gym whenever he or she wants to and the membership is free. The disadvantage of this is that some individuals that received the

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

money at a ‘get fit fast’ ploy? and they couldn’t be more wrong. Crossfit is by far the most

This simple design has a little picture with a huge message. Gray being a serious color as the background helps sends the message to the reader of how this matter is important. This advertisement is easily understood or done; presenting no difficulty. In the center is only one picture that does not even take over half of the advertisement. The gray tone is a part of the simple design with the unlock button being somewhat gray. The unity of the color scheme keeps the seriousness and simplicity of the

The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to the gym (Benefits).

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

In the world of advertising, grabbing the attention of your audience is key to your success. You may have created something that will benefit all of the society, but the product will remain useless unless you create a good advertising campaign. That being said, I think equinox found a strategy for doing just that. Equinox is a gym and fitness center that contributes everything a traditional fitness club offers; so why does this company stand out from the rest? Because of their advertising campaign. Equinox hired photographer Steven Klein, who took a series of seven different photo shoots, with the text, “commit to something”, written across each one of the seven photos. I was really drawn to this ad because I also find it important for people everywhere to commit themselves to something. The visual coherence of the text is faded just enough, making the photo the center of attention, while still allowing the words to grab your view. With a gym advertisement, you would expect to see a woman running on a treadmill, a guy lifting weights, or a really fit group of people throughout the gym. However, Equinox resolved to focus on their member’s lifestyle, as opposed to the gym and all of the amenities in it. Steven is known in

The one dimensional approach of generating leads through the clubs is rapidly developing into multi channel sources, via club and central sales/ marketing activities. The predominant focus areas are digital marketing on the internet to closed user groups, building the business to business (B2B) field sales force and the use of Membership Exchanges.

Typically, the price of the initiation fee was several of thousands of dollars, however most customers would finance this payment and were required to pay the same amount month by month. The waited average expected membership life to was either twenty-two months for financed members or thirty-six months for cash memberships. This fee was legally enforceable and was Bally Total Fitness’ largest source of revenue.

There are also some threats for Les Mills, as more gym arise the more competitors they have, the new cheaper gym may lead to the clients moving to the other gyms, so it is very important for Les Mills to provide some special deal for the younger age group and students, or create a different membership card for higher-class can enjoy and use more equipment like the SPA or the private room.

Orange Fitness is not primarily a health club, as are the majority of competitors. The organization is in the business of healthcare management. The major function is to work with client companies to implement fitness strategies. Many employees will become benefactors of such strategies without ever visiting the fitness facility, as exercise