Designing A Project 's Target Group And Their Actual Needs Essay

Design is all around us, whether it is the way you dress, the color of your room or even the style of your toothbrush. Daily, the choices we make are dependent on their design. Function doesn’t necessarily come into play anymore because the products all function the same. For example, Steve Jobs, he took products that were available and he designed them to be beautiful products as well as functional. When I choose the electronic products, Apple is my first choice not only because of its function, but also because of its design.

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

Design is one of the biggest challenges in any project. From the early sketches to over-the-counter permits, we run every aspect of the design so that you can relax. We consult with each client about their exact needs and aesthetic desires. From functionality to efficiency, our goal is to create the best collaborative designs possible. While tweaks to

“Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s really how it works. – Steve Jobs, 1996

Design has become “commoditised, prettified, overcommercialised and safe.” These are the words of perhaps one of the most important graphic designers of the 20th century, Neville Brody, given in a 2010 Design Week interview with Jim Davies. All it takes is a brief interaction with Brody’s monstrous portfolio of design work to see that he has not contributed to design becoming “safe.” Brody’s work shouts at you; on the whole, it is bright, bold and loud. Brody effortlessly blends chaos with simplicity, resulting in seamless unification.

A design can be a blueprint, the physical outlook or it is a representation that catches the consumer attention and also influences the consumption patterns. The stigma of design in today’s world is so strong that a well-designed product can even be sold to a non-potential customer like selling a hairbrush to a bald person. Good designs makes the customers

The flaws were later on adjusted into a more modernized product and the Nano was later returned to a classic Ipod design.

Hemmis, Pat in Introduction to Design thinking [PDF Document]. Retrieved from Lecture Notes Online Web Site: https://ay13.moodle.umn.edu/course/view.php?id=4023

"Each particular creator, each novelist or composer or computer programmer, is sped along through Design Space by a particular idiosyncratic set of habits known as style. It is style that both constrains and enables us, giving a positive direction to our

In this chapter, the authors share ideas with the reader about the practice, which goes along with three other p’s: principles, patterns, and processes, that consists in the method of Goal-Directed design, of Goal-Directed design and how design teams integrate into the larger product team. The authors also discuss strategies for working together, complementary approaches to product development, and tactics for assembling teams across an organization. The authors state that some of the most interesting and important design problems are too big to solve alone – and too often, doing it alone also can be rather lonely.

In the twenty-first century everyone is exposed to technologies and thrives to keep up with the current technological advancements, regardless of social status or nationality. With a fast cycle consumer electronics market, new inventions enter and dominate the market frequently. Apple is the second most valuable brand in the world (Brown, 2014) and has been shaping and innovating technologies over the past two decades. Originally founded in 1976, it was not until 1990, when Steve Jobs was officially announced CEO of the company that the firm started to see great progression. Along with the introduction of the iPod in 2001 and the iPhone in 2007 as well as the continuous development of the Macintosh came Apple’s breakthrough

Abstract The purpose of this assignment is to access the “Apple way” and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories.

The combination of product development and product proliferation strategies is beneficial to Apple since the perceived value of the products of Apple Inc. generated through innovation and superior design proves to be inimitable competency. Thus, as much as this advantage exists, Apple will continue to lead in the PC industry. However, the product proliferation strategy adopted by Apple Inc. a major shortcoming. According to Iliev et al (2004, p. 133), this tactic leads to high pressure for cost reduction and for local responsiveness. This makes this approach the most difficult to realize, but if a company succeeds, it can obtain a low cost structure and also considerable level of customer acceptance. According to Iliev et al (2004, p. 133), Apple applies this approach, but, it has not yet attained the optimal point. As a result, the majority of computer owners in the global market do not know much about Apple’s technology. For Apple to attain appropriately low cost situation, it has to come up with ways to persuade PC users in the global market from the very entry of their innovative and technological superiority.

Companies need consider the market segment in external environment. Apple did not success at the beginning. It had come out a computer which has high quality and high price, but in the demand is very low because at that time the customer prefer normal product. In 21st century, the life style has already changed. Hence, customers like to get distinctive products.

Apple has positioned its products as premium products in the market, as reflected by the price it charges. Many Apple customers perceive a high quality brand and are perfectly happy to pay for it. This is not to say that they wish they didn’t have to pay a premium price, however the exclusivity of the brand that is portrayed as a result of the price works to justify the price. The higher price tag is a necessity and is instrumental in enforcing the perception of the brand. The price strategy is successful in part, however, because it works in remarkable synergy with another clever marketing strategy, a message to the consumer, through plentiful advertising, that Apple doesn’t just sell products; Apple sells an experience. Apple advertisements can be found on any television network, in any technology magazine, and all over the Internet. MacBook Pros, iPods, iPhones and iPads are used by celebrities in movies, not Dell laptops, Sony Walkmans, Windows Phones or Samsung Galaxy Tabs. This further iconizes the brand.