On the surface, a well-made website not only needs very little energy to use but also feels as if it were easy to create. In reality, a usable website requires a lot of time and effort before a single string of code can be written to build a seamless experience for the user. Jesse James Garrett in The Elements of User Experience: User-Centered Design for the Web and Beyond offers a road map that considers each of the five planes, strategy, scope, structure, skeleton and surface, that contribute to a well thought out website. Applying Garrett’s five planes to the “Bundle from Scratch” page, http://www.localfairmarket.com/copy-of-the-bundle-bags, at Local Fair Market will show how well each plane was considered during the website’s …show more content…
The primary function of this page is to choose unique items that will be included in a gift bundle. To appeal to a wide enough audience, Local Fair Market offers a wide selection of products. Each product includes two lines of text for the description and one for the price, and a primary and secondary image. The webpage includes bundle and non-bundle gift options in the top menu, four products per row on this page, shipping information that is highlighted as the company does not use traditional shipping methods, instructions, in stock/out of stock notifications, and product categories. A feature that was not included is the ability to directly go to each product category section. Unlike the “Shop Bundles” tab at the top of the page which includes a drop down with menu choices, the user must scroll down to be aware of and see different product categories.
Structure
Garrett defines the structure as a way to see “how the pieces fit together to form a cohesive whole” (2011, p. 79). The conceptual model of the “Bundles from Scratch” page is retail shopping with a shopping cart although the shopping cart is not visible from this page. To determine the information architecture or how information would be structured, the designers considered how the content would be structured, the architectural approach and organizing principle. The content was structured using a top-down approach
In the year 2017, there is a high possibility that the design of websites will change from aesthetics to the usability standards. The design Trend in the year 2016 had already seen some organic design for websites and apps. In the coming year, the focus will be usability rather than beautification of the interface. As there’s a lot of apps on the market the one thing that
This course introduces effective Web design principles and the essential role of the Web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality, and usability. Students will evaluate existing Web sites and apply best practices to prototype a unique design using a Web authoring application.
In closing, an effective web site is an extension of the company. The face McBride presents in the online community will be a direct representation and reflection of the company's inner workings. The design that has been presented by Team B focuses on the business goals of increasing profits, turning visitors into customers, increasing sales, decreasing operational costs, increasing traffic, and providing exceptional customer service.
Susan Gregg Koger is the co-founder of ModCloth, a simple online shop where she sold the vintage finds she could no longer fit in her closet. She made a sale her first day. Today, ModCloth is one of the fastest-growing fashion and home ecommerce ventures to emerge in the past decade. The company did more than one hundred million dollars in sales last year, and is growing at a rate of 40 percent annually. The story of ModCloth begins when Eric, Susan’s then boyfriend, started a development business in 2000. They went to Carnegie-Mellon in Pittsburg, and Susan stumbled over all these amazing pre-worn items at vintage sales. Eric had all of the technical skills to help Susan launch an ecommerce site. They thought they would get all of these gems
This study found that three main elements are needed: consistent font style, consistent text and background color, a fast loading time, and well-placed hyperlinks. Hite and Railsback (2010) also determined that website development teams should possess several traits, such as marketing and technical skills and knowledge of user-interfaces and effective content. Because hyperlinks were noted as one of the most frustrating components for study participants, Hite and Railsback (2010) also suggest these design rules: do not use colors other than blue or photos/bullets as links, but do have an easy way to get to the home page. Hite and Railsback’s (2010) provide an excellent list of design elements that have been tested and proved, which will act as additional foundation for my analysis. I also plan to use their methods as a foundation for my own, since they were able to analyze a large amount of websites in a relatively short
Well structured with an easy flow througout navigation. This refers to the actual design of the website.
Our tactic for improving website content, structure and functionality is to completely create a new website from scratch. By entirely redesigning the website, we are able to recreate the absolute brand image. We will effectively re-use the blue and white colour scheme to keep the sentimental roots and familiar foundation, however, we will optimize the product itself by increasing visual image and video aid throughout the website content. Both the visual and video aid will
I'm not saying make-up is evil, but we all know what's in somewhat good taste, and what isn't. But, hey!, I could be wrong: There could actually be a great person hiding under that crusty exterior; most of the time there is. A balance needs to be achieved or at least strived for when designing a web page or any page for that matter. I'm not trying to rag on Raygun or anything, because I like A LOT of the stuff that they do, but one must not get carried away with it and ignore what one is supposed to be doing in the first place. For this reason I have chosen to pick on the Alternative X web site (http://www.altx.com/), for this paper. Well, not really pick on them, but you know what I mean. So in our quest to discover the ideal web page we must look at the following things: 1) Does it make sense? Is its layout so erratic in such a way as to render the viewer blind because of the designers lack of vision and utter stupidity? 2) Organization. How and why were things placed in the places they were placed, needs to be known, or at least made seemingly apparant. 3) Since this is a web site we are critiquing, and like a Choose-Your-Own-Adventure Book one can skip to another section with almost no fear of being inquisitioned, does its "links" lead to somewhere meaningful?
In this era of consumerism, it is important that any and all organization’s websites target their customers and are easily maneuverable. A website is a marketing tool that gives a face to not only the product in which one is selling, but the organization itself. The common theme to a great website, I have noticed, is simplicity. A simple website is easy to navigate and has clear product descriptions, which is an important facet for keeping the attention span of their targeted consumers. For this analysis, I will critique the websites of TOMS Shoes and Apple Inc.; both very successful organizations that have seemed to master this art of simplicity for selling their products. Let’s take a look.
Whether you are designing a Bentley Continental GT Speed or a website for Zipcar, usability matters. To ensure that a website is functional and easy to use, it should undergo usability testing. While the primary goal of usability testing is the same for all usability tests—can the user easily complete the necessary tasks, each product and iteration of testing involves unique tasks and questions. In analyzing the usability test video of Zipcar’s website created by Steve Krug, it is clear that even websites created by successful companies need usability testing after the website has been launched.
The design of the website is very unique and elegant. For a new user, it’s a little overwhelming at first but after 10 minutes of use it becomes second nature.
NOTE: This page contains affiliate links to Amazon that allow me to earn a small commission if a purchase is made. This post is not sponsored and each item is selected based on personal preferences and experiences.
Red Envelope is an internet gift store that promises 'unique gifts for everyone' to its website visitors. Red Envelope specifically offers a wide range of products that people would be unlikely to buy for themselves but which are considered 'good' gifts. The likely target audience is of consumers who must buy gifts for people such as office associates and distant relatives, whom they do not know well. Some might politely call such gifts 'dust collectors' (Clarke 2006). Another subset of users might be men who have little idea as to what to give as a gift to a woman, and so they can easily select an attractive robe or set of bowls for the kitchen on Red Envelope.
This essay aims to analyze and discuss the work of the theorist Martin Heidegger in relation to usable web design and how people learn in a contemporary environment by interacting with tools, specifically those of online technology such as websites. It will look at Heidegger’s thinking about human activity and the relationship between theory and practice, and will also examine websites that focus on allowing the user the best possible user experience through Heidegger’s notions of ready-to-hand and co-responsibility.
The bundle also sometimes packs audiobooks, music, and movies for those uninterested in video games, and also has a weekly sale separate from the main bundles, and a discounted indie game store in which 10% of profits go to charity.