BSBADV602B
Develop an advertisement campaign
Lakhvir Singh
ID 1502
Introduction Here I am making an Advertising plan on beauty salon it would be helpful to increase its market. The name of the Salon is awesome hair and Beauty studio. It is located in Werribee, Vic. I want to increase its customer number. The name of the owner is Priya. She starts this business to gain profit. The main objective of this advertising plan is to advertising objective is to demonstrate the effectiveness of a product or its ease of use.
Purpose of the plan:
Over the last five years there has been an expansion of upscale chain salons in major metropolitan areas. The expansion takes the form of opening new stores, as well as purchasing independently-owned salons and transferring them over to the chain. Additionally, this trend has occurred with the full-service, family hair cutting stores.
The reason for this trend is similar to other industries that are consolidating; cost saving measures. Awesome is not participating in this trend of aligning itself with a chain. Awesome believes that it has better insight to its local market and would rather apply this specialized insight to its market instead of adopting the procedures of a national chain.The main purpose of the plan to provide a wide range of products and beauty therapies to the customers. Our prices will be cheap and we offering a special discount to the customers. Our main aim is to provide good quality of
Salons need to stay current on the new trends and style within the hair industry and a local cosmetology school can help with that. Keeping a current relationship with the local school can help with the technicians learning new techniques from the local school. Most schools hold training classes and continued education courses for current stylist. The school may contact the salon and make them aware of upcoming courses and the manager will relay the messages to the current techs at the salon. Or the Salon and Spa owners will set up training courses to be taking at the salon.
a marketing stratgety currently is only to push more towards advertising outside of the social media and more into other businesses. To grasp more attention advertising in local spots where potienl customer might linger, is a goal for this company. a business plan is underconstruction again. so far the busniess plan is to form a better budget inorder to add more facial cleaning machines. A better budget would mean more money to expand its selection on services.
Companies purpose is not simply creating good products, but also informing consumers about their benefits, as well as achieving a clear positioning of their products in the minds of consumers. The three main means of stimulating the mass market are advertising, sales promotion and public relations. Companies have to choose a system, elaborate actions, and set goals in order for advertisement to have good effect on the company. Therefore, this paper will discuss advertising strategies and marketing functions of Ulta and Sephora. To advertising could be expected good effect, companies must first select a system and elaborate action, set goals. Therefore, in this paper we consider the advertising strategy.
After five successful years in their current location, Creative Cutz is proud to announce the Grand Opening of their new location at the Parkview Plaza Shopping Center. They will be moving and expanding their services to include a variety of new services such as, facials and body waxing. The new salon is major upgrade from the previous one, with over 3,000 square feet in size and even a water fountain. The new location also offers an on-spot child care services for those parents who need service but can’t find a babysitter .At the grand opening all first-time clients are offered a free hair consultation, where they will be able to talk with a hair stylist or barber on what styles or designs fit their personality best. Creative Cutz invites
We will start with a generalized business plan of operating a salon with 4 hairstylists, 1 esthetician all renting full time stations in a 700 sqft. Salon. Our desire will be to create a self supporting salon with renters to offset the cost of the startup capital needs as well as the sustaining growth of the
Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brand that tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically
I lack the necessary knowledge needed regarding the operations of the salon, as well as lack experience regarding men care and the products the salon provides to customers. Training provided by the seller will provide me with the insight needed to operate and manage the salon so that it continues to be successful. I do not have experience working in a salon environment. Training provided by the seller will assist me in providing exceptional service to the customers and increase my knowledge regarding the products so that I can increase sales. Training plays a major role at Gentlemen’s Top Option for all employees so that they can improve their skills, improve business practices, and meet the grooming needs of their customers. (Gentlemen's Top Option, 2015) Training from the seller is a necessity, not only so I can manage the salon effectively, but also so I am capable of meeting the customers’ needs and provide them with great customer
Michael DeSalvo is pacing from customer to phone to customer again when I walk through the front door of his beloved hair salon, Hairanoia, located in Syracuse, NY. He’s used to the hustle and bustle in his own little corner of the city; blowdryers and animated conversations all blend together in a loud, yet comfortable harmony. This could be any salon, but I know that it isn’t.
As part of the Impressions Salon & Spa’s marketing plan, the following sections provide details of the current market situation by analyzing: Competitors, strengths, and weaknesses; roles in the marketplace; plan to differentiate the business; environmental issues, and; the most significant trend that impacts the company.
Expansion within Jugnu’s salon may include that they can talk to their customers and ask them what services they wish the salon offered. Jugnu’s salon needs to focus the attention on a niche service, such as spray tanning or body wraps. It can also hire more employees and then set them up in the salon so that they can cut hair and offer extra services. Jugnu’s can sell products like nail treatments, accessories, hair products, facial products and home massage products. It can also consider expanding the storefront as some services, such as waxing and massage, need their own rooms.
Going to Kennywood was always fun for me. But, this memory of a time we went, still has me in shock. It surprises me that I remember that day so vividly. It was a perfect, sunny day, and everyone was having fun. But this sunny day at Kennywood was about to turn into a terrifying memory I would never forget.
SOCIOCULTURAL FORCES: Offering services at a lower price, along with utilizing all natural oils and body lotions which we plan to sale further down the line is something that environmentally conscious consumers will appreciate.
Talal Asad published Anthropological Conceptions of Religion: Reflections on Geertz in 1983. The article focuses on redefining Geertz concept of religion. More importantly, Asad explores the importance of power in religion. Talal's views were simple, Geertz formula was too simple to accommodate different cultures. With this in mind, Zande divination is a notion that explains unfortunate events. The concept of witchcraft supplies the missing link and inexplicable situations lead to rituals, revenge, and oracles. According to Asad (1983: 243), "It was not the mind that moved spontaneously to religious truth, but power that imposed the conditions for experiencing that truth." Agreeing with this, Zande does not profess to understand witchcraft,
We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.
The United States of America, also known as the Land of the Free, rarely adheres to its name. There have been issues with ethnicity, gender, and opinions in the past and present, but the people of the United States rallied against these issues to cause them to change. The biggest hurdle of overcoming these problems was the lack of realization in many citizens. Educating American citizens needs to occur in order to modify the way that everyone feels about a specific idea. When it comes to the prison policy of the United States, many are unaware of its benefits and negatives. With enough realization of this topic, people could reform the quality of the policy.