Designing An Effective Advertising Poster Campaign For A Specific Film Genre

1332 WordsApr 17, 20166 Pages
The task was to create an effective advertising poster campaign for a specific film genre. I chose the horror genre as I am very interested in the way they are put together and how they create an eerie atmosphere by the technical codes (e.g. camera shots). For the primary research I created a questionnaire that looked at all the different aspects used to create a successful horror poster. I based my questionnaire around three different posters that were in the sub-genre that I wanted to research, so I could see how effective the techniques were to the targeted audience. The movies were; Dark Skies, The Blair Witch Project and Haunt. I asked specific questions about the camera shots and the colour schemes used in the posters. The data collected from the questionnaire helped me identify the most effective aspects of the horror posters. 90% of my sample said that they found a dark and gritty colour scheme (generally black, grey, dirty white and blood reds) very effective as it" represented the horror genre correctly". Another very effective technique was a contrast between light and shadow. The audience found this effective because it created a "dark and unsettling atmosphere throughout the poster". Everyone who completed the questionnaire said that this also complemented the eeriness of the overall product. The questionnaire helped me identify the most prominent part of the posters. All participants who filled out the form said that "the main image on the poster was the

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