Designing Ecommerce For The Mobile Customer

In this context of increasing interest in mobile shopping and its impact on the consumer experience, this chapter will

Developing a separate mobile site can take a lot of resources, though responsive design technology is already gaining popularity.

The mobile websites do not have a welcoming or a friendly user interface. As such, some improvements are needed n the website

Mobile web surfing has snapped up attention from all across the globe recently, more and more people now utilizing their cell phones to look for anything or checking emails. This leads mobile website design towards the new levels and lots of experts also forecasts that it'll be accepted desktop or laptop websites later on. Mobile website design is now become very crucial at some of it industry which is also easier and easy to create mobile website because it does not require any new tools or technologies to build up it, it's

Half of the searches made through Google were made using smartphones. If you want to bank on this fact, you need to make your website mobile-friendly. In short, you need a website that has an optimized mobile experience for tablet and mobile phone users.

Remaining up to date with changing technology and online trend is another strategy that an organization might implement to accomplish its marketing goals. People tend to be more interested in popular trends and lean to updated elements. For example, prior to the emergence of mobile technology, people used to consume digital media contents by using their desktop or laptop computer. However, nowadays, people are using mobile phones more than any other types of devices to access any type of digital media (Small Business Authority, 2014). To exploit this trend, organizations must keep track with changing mobile technology to remain competitive. Design of responsive website that fits perfectly the mobile screen, developing mobile application for performing online purchases, and targeting mobile user audience can help organization to accomplish its marketing strategies easily. The proliferation of the computer and information technology has introduced digital media as the key role player in the world of trade, commerce, education, entertainment, journalism, and politics. The influence of digital media over the business has revolutionized functional style of many organizations. No other sector has been impacted as much as the business sector with the emergence of digital media. Without the support of digital media, it would become increasingly difficult to keep track with the target customers, their preference, trends, and demanding sales promotional activities. Digital media have

Creating mobile optimized website – some few years ago Google took notice of the growing web traffic emanating from mobile devices such as tablet and smart phones. The move saw changes in the algorithms, which penalized the websites that are not mobile friendly. A responsive site will ensure the whole website content fits into the screen. The website should also be fully visible on a mobile phone and tablet browsers.

The demand for responsive websites is increasing by leaps and bounds with each passing day. There is a tremendous pressure on web developers to create all-inclusive,

Producing a mobile first website design that will focus on UX and responsive of an Electronic Appliances E-Commerce Website. The website will be made responsive to fit across desktop, tablet and mobile viewports. Focused on maintaining good design practises when designing the UX, Responsiveness.

As mobile devices become ever more prevalent as the first choice for consumer web browsing and messaging, it's becoming more important for websites to offer a better mobile experience if they want to be ranked amongst the best providers by search engine algorithms. More and more companies are focusing on providing a parity

Perceived as the leading distributor of internet, mobile plays a vital role in allowing users to easily access a network whether it might be for business or personal use. Book, founder of buzztouch.com which is an open source ‘app engine’, suggested that the mobile industry has witnessed a rapid growth in past decades and the trend is unstoppable (Peck, 2014). As a large growing number of people rely on mobile and mobile gradually and unquestionably becomes a part of the culture, there is more needs of human beings for applications on mobile to make their life easier. Consequently, the mobile app market revenue has reached at $50 billion in 2013 and is predicted to climb to $150 in two years (Ghose and Sang, 2014). Based on the rapidly and broadly growth, the mobile app market seems to have great research potential.

Mobile phones tend to be more personal than desktop personal computers have you been. Smart phones monitor locations, rendering it easy for marketers to raise recognize the relationship between a number of individuals confronted with a specific advertisement and the ones that go to the retailer. This gives a valuable hyperlink between customer patterns both online and offline.

Digital marketers tirelessly chase after trends, and we wouldn’t dare miss out on the mobile revolution. That’s why website design is increasingly taking a mobile-first approach. Yet, design is just

Retail products that have popular mobile applications are really benefiting from the prominent visibility of mobile app in the organic search results of Google. Searches for QVC, Target, Amazon, eBay, Groupon, or so many others. Along with the brand site listing, social profile, and local listings, searchers are beginning to see the links to the Android, iPad, and iPhone app profile pages of these brands, right on Google’s first page. The URL pages of these apps are presenting powerful opportunities to occupy the first page of Google SERPs for mobile and desktop searchers.

Orbitz was the first company to create a mobile website, which features flight inquiries, personal profile and hotel bookings. The extension of mobile services has helped Orbitz to provide customers with all new experience. Orbitz branded its mobile websites for Business users. Business personals are usually loaded with technology driven portable devices like tablets and Smartphones. These people use such devices for all daily activities. Providing business user specific mobile websites helped Orbitz to increase its customer base and traffic. Certain features in mobile websites such as wi-fi spot search, delay check, ticket purchase and weather reports are crucial to Orbitz business. Moreover, customers looking for such features in mobile device applications are growing every day as