Designing Promotional Strategies Based on the Target Audience

Current marketing strategies include a strong focus toward the youth market, and where they spend most of their time. Advertisements will be aired on MTV, and products will be sold in places like Target and Best Buy. These are all smart tactics to get the product in front of the target market.

Creating marketing aimed at a specific set of races and cultures gives a marketer an advantage over competitors who are ignoring that market. Adapting marketing campaigns and translating ads that have proven successful for a company can be challenging for companies that do not prepare properly. For example, the California Milk Processor Board (CMPB) failed when they used their traditional “Got Milk?”

U.S. media is dedicated to the sale by advertising. The more targeted consumer advertising in the media is still the white consumer. Largely positive media representation of current blacks is welcomed by most white consumers, but the reason is. Incompatible with respect to how many white viewers respond to these representations, regardless of the content of the program impact. Positive representations of many blacks in the media are marketable because they assert it as non - racist and many white negative consumer attitudes toward blacks.

    The effects of television advertising may not look grave, but because of the subtlety of these effects, consumers just don't know that their mind is already absorbing it. The way that big time television networks portray these women has to stop. The loud, smart mouthed, neck-rolling black mother is a popular image on reality television. These shows are widely known to reinforce the mainstream urban culture of modern society. Across the board, women comprised 42% of character or personalities on television, while men comprised of 58%. While women as a whole make up 42% of television, black women make up a mere 21% of that, this is not a very large representation. To make matters even worse, the amount of representation that black women receive isn't shown in a positive

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

Diversity is now, more than ever before, at the forefront of the American conversation. Black people have been slowly but surely making gains in today’s society and in ways that were not possible before. African Americans are more educated and more affluent, and more important as consumers than ever before. By 2017, they are expected to have a spending power of 1.3 trillion dollars (Resilient, 2013). Young, influential, and brand loyal, this group should be the target of many companies. Interestingly enough, there has not been much of an effort on the part of marketers to appeal to this growing group. Additionally, the lack of diversity as well as the alienation of black people in the media is not doing much to allow a wider range of companies to reach them. Black Americans are a powerful group, and smart marketers will put a focus on investing in them to increase their market share.

Black culture has always been the more voluptuous curves in women, yet those women were considered cornbread fed and the ones who weren’t blessed with these assets, didn’t go out their way for unethical surgical practices. The social media negative influence on African American women growing up within the 21st century has made it seem the simple life is depending on the curves of your body, instead the knowledge of your mind and the power in your beliefs. Proper parenting is started at home, yet with social networks being such a part of our children’s lives, the media is also in the homes. In the process of the media influence, I believe the importance of the media understanding the black culture and the expectations of a woman’s curves also cause many medical issues that we are associated with, such as: Type I and II diabetes, high blood pressure and obesity. With overweight being accepted in most black families homes, the media and social networks should deter as much as possible from promoting the oversexed woman is the ideal woman. The effect social networks has on the children coming behind us is powerful and I believe the power of the media should be used more effectively.

The media shows women imagery of thin women, and because of this, most women in the US compare themselves to this imagery. When comparing oneself to what the media shows it is likely one may develop an eating disorder. White women are most often used in the media and this gives and general beauty standard that all women no matter what race are held to (Spurgas, 2005, p. 309). For Black women though these beauty images are often impossible for them to acquire (Spurgas, 2005, p. 301). While one article says this, another says Black women are hardly influenced by media. This article states “making what you’ve got work for you” is a way Black women prevent themselves from being influenced by the media (Chao, Pisetsky, Dierker, Dohm, Rosselli, May, & Striegel-Moore, 2008, p. 132). The same article also said there is a risk of becoming overweight if Black females don’t practice weight controls (Chao, et al., 2008, p. 132). With that being said media can play an encouraging part or an undesirable part on Black women’s

Media has a detrimental effect on the black society. Blacks have very little, if any control in what the media displays. How many African American Television network companies are there? How many African American Television companies are competing with the big named companies who rack in millions or billions of dollars? It is logical to say whomever controls the media, controls the mind. Television is a common form of media . A lot of things that we watch has been carefully hand-picked and crafted for blacks but not by blacks. There are currently no Black owned television networks. The question is; who is feeding our minds? Television network companies are almost completely dominated by middle aged to elderly Caucasian male. Many may assume that BET is black owned; however as of 2001 BET has been taken over by Viacom . Who owns Viacom? Sumner Redstone, an elderly Caucasian male. BET is the most prominent network in targeting Black households and reaches over 90 Million households. Having no black owned television networks lead to a non-black persons’ perception of black people and black culture. This displays a fabricated experience and idealism of what these networks think black people are or should be. It is equivalent to an individual making a documentary on what it is like being Oprah Winfrey but they are not Oprah. Winfrey. (Viacom Accquires BET, 2015)

Which segment of the African American market identified by Market Segment Research is composed of active, status-conscious

The only national channel targeted for the black audience, Black Entertainment Television (BET), was launched in 1980 (Jones 477). The broadcasted channel shows public affairs, relations, struggles, life lessons in dramas, comical and musical programs that give African American characters and themes life, which is not usually broadcasted enough on any other networks. The black audience preferred to watch television shows that featured and enhance black characters, performers, and the themes that emphasized black experiences. Studies of black’s readership of white and black newspapers in New York, that found that blacks were skeptical of the white press coverage of black activities (Jones 479). This resulted

The African americans culture is attached in a sense to the media’s image of drugs, money and comfort. African americans purchase and have a comfort in Market morality. African americans are comfortable with what the media offers on television and in stores. The black America patterns their lives after Market morality because they purchase the items that celebrity’s sale. Celebrities are praised as being positive role models, but some are not positive role models.

The African-American community is a very important market because of their great spending trends and buying power. Their buying power is estimated to reach $1.1 trillion in a few years (“Multi-ethnic Demographics”). This ethnic group consists of 43 million individuals and marketers should be worried if they haven’t tapped into this ever-growing market (“United States Census Bureau”).

A target audience is a format small businesses choose to target their niche market (Porta 2015). The target audience perceived for the brochure is aimed at the older demographic, this can be shown by pictures in the brochure and also the text accommodating to seniors. The brochure states the venue is ideal for the elderly, and is fully wheelchair accessible, however there is only one wheelchair available to hire. Hence the booklet does state it is fun for all ages and great for school groups wanting to explore “the great outdoors”. People ranging in there 70s plus would be an ideal audience for the Wild Rose Cottage. The cottage located in Victor Harbour states it is an award winning rose garden with an amazing scenery all year round, however

In the beginning of the twentieth century, scientific decision-making has been arisen by Herbert A.Simon. There are five areas in scientific decision-making: Target segment, Product strategy, Pricing strategy, Distribution strategy and Promotion strategy. Distribution strategy is a number of firms that try to use different ways to make the product from the origin to the consumer. This essay would show two different alternative strategies of distribution, show the advantages and disadvantages of it. Also, show the author’s opinion, because, with the progress of the market, consumers have multifarious ways to choose products. So it is necessary for firms to make a better decision of marketing types. But the market conditions are changing. For firms, it is also difficult to make a right way.