Designing : The Paradox Of Modern Design Education

1546 Words Dec 13th, 2015 7 Pages
Prior to becoming a graphic designer, Jessica Helfand began her career as an actress who struggled to understand how to become her character, as many aspiring actors and actresses do. In her article, Method Designing: The Paradox of Modern Design Education, Helfand focuses on actors and actresses, and more specifically how their training relates to the education of designers. She writes about a technique which became revolutionary and known for its success, as it helped actors, such as herself, to understand the characters they were portraying.
Created by Konstantin Stanislavsky, this technique requires that the actor or actress embrace his emotions in order to better his character portrayal. Helfand eventually came to realize that this strategy was about “stripped-down emotional honesty,” (Helfand, p. 12). She also believed that by using this technique, it would help to engage the audience, which is what Helfand sees as the goal of any designer. An artist of any kind creates pieces to communicate and speak for themselves, but also to send a message to its audience, which is why the overall concept of engaging the audience is so important. As an artist myself, I agree with Helfand and her view of the importance of engagement. After all, if the consumer does not look at a design, then it becomes a failed design because its job was to catch the consumer’s attention. Aside from engagement, there are many other important features included in an art piece or design.

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