Designing a Business Plan to Impress the Job Interviewer at Merrill Lynch

II. Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition ………………………………6

The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.

Identifying and understanding your own personal strengths is key to being a successful leader. Knowing your strengths means you can focus your efforts to maximize results, in yourself and in others. Strengths Finder 2.0 is designed to uncover your strengths and utilize these strengths to your advantage (Rath, 2007). Identifying and applying these strengths to your leadership style, will enhance your effectiveness as a transformational leader.

To win new customers and retain existing ones, as a wealth management advisor, I must be perceived as competent, dependable and empathetic. Clients must also perceive that they are paying a justified price for the value that they are receiving. Client opinion is formed through a combination of personal experience, word of mouth and marketing. To compete effectively, the wealth management advisor must have a brand like Merrill Lynch that is firmly associated with the qualities demanded of a wealth management institution.

It is meant to state in the clearest way possible what everyone job is when serving the clientele. It keeps the employee on tract and motivated to do their job as best as possible. This is important when an ethical issue arises. The mission statement will help guide a person to making an ethical decision based on the organizations goals and philosophies.

Other strengths that I exhibit include being structured, responsible, articulate, task-oriented, determined, confident, effective planner, visionary, and possessing the ability to manage resources effectively. Being structured allows me to set parameters that we can all work within to achieve the overall company goals. Structure builds bonds and a sense of cohesiveness in the workplace. This type of unity will be necessary for the success of the organization. We can all work towards common goals if clear goals are outlined for everyone. The other strengths will all work together as well.

My organisation’s mission is to provide an efficient and helpful service to all our customers so that our client base grows.

5. Collaborative – This is my strongest asset as I am very adaptable and able to work in a small or large group whether it is in or outside of work.

To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what you need. We

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

Now the first half of the book expresses the importance of identifying the skills necessary to being engaged in the workplace. The second half of the book goes over all of the individual strengths as outlined by the author. To go over all of them would likely expand this report much further than needed, so I'll address a few of the strengths that were pertinent to me personally.

My current strengths include; my honesty and passion towards my work. I have always been positive and confident regarding my aims and targets. Along with these, I am a good decision maker, due to which I can make right and quick decisions. Moreover, I have ability to motivate others and do team work. I am also a responsible person, when I make a target; I work day and night to achieve my goal.

Outline for a business plan answering the following “nine questions every business plan should answer”:

Strengths -Strengths are the qualities that enable us to accomplish the organization’s mission. These are the

A personal mission statement is a philosophy or creed that one plans to follow in daily life. It is usually designed with positivity, purpose, and with personal goals for every aspect of life such as career, finances, etc. It also focuses on personality traits that one would like to possess and the accomplishments that one wants to achieve, both short-term and long term. It also houses the individuality of the person writing it. Every person writing a personal mission statement is will produce a different statement. This is primarily because people value different things, characteristics and have different goals. The purpose of this paper is to explore my mission statement (Covey, 2013, pp.113).