Designing and Managing Integrated Marketing Channels

7. Describe the four elements of the marketing mix. What roles does each element play in delivering value to customers?

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

4. Focus has to be put completely on it as the promotions and advertising would take a lot of efforts.

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA 's level of commitment to international marketing?

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

Question 12. 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions? (Points : 5)

30) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________.

37) Zhao is advertising her import-export business and wants to find the most cost-effective way of delivering the desired number and types of message exposures to her target audience. Zhao is considering her ________________.

vs. exclusive – Giving a limited number of dealers the exclusive right to distribute the

This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Part D: What are the advantages and disadvantages of the newly suggested distribution strategy relative to the existing distribution strategy?

Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor