Running Head: TOURISM MANAGEMENT
Destination Management and Butler’s Destination Life Cycle
[Name of the Writer]
[Name of the Institute] Destination Management and Butler’s Destination Life Cycle
Introduction
The globalization of the world has given rise to the era of travelling. The world has come closer than ever before. Knowledge about and communication to other parts of the world has increased people’s desire and need to travel (Harrill, 2005). Education, employment and better standards of living are the major causes of increased travelling. Interestingly, according to 2014 statistics global tourism arrivals increased to 1,087 million (Anonymous, 2014). This rapid increase in tourism requires a system for enhancing tourism. To assist tourism companies and attractions points in improving their services, many models and strategies have been developed. Destination Management has acquired importance where tourism is concerned (Harrill, 2005).
Destination is a physical area within a boundary defined by the market where a person spends an overnight or more. It provides assistance to the visiting individual, services, tourist attractions and other resources (Harrill, 2005). Destination Management provides assistance through strategies that seek to fulfil the growth needs of tourism destinations. Strategies are developed for guiding tourism destinations to emerge into macro-level from macro-level (Harrill, 2005).
Butler’s Destination Life Cycle
For clarifying the
Tourism has always been apart of us in different ways, shapes, and forms. It has greatly evolved due to technology and transportation advances, which have made traveling efficient and quick and given us the proper resources to be prepared prior to “adventuring” away from home.
Travel & Tourism is a vast industry, which is known to provide numerous facilities, to people all around the world. Travel & Tourism is quite imperative, for many economies to survive, since, some of their source of income is dependent on travel and tourism.
Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry.
While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on
As the economy develops, the individualized and diversified demand of tourists is growing. Tourism consumers in different regions, their needs and desires are vastly different, and also change with the change of environmental factors. Travel agencies highlight the characteristics of market positioning, emphasizing the differences, and establish
The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s
destination and the development towards economical mass tourism along unmistakable natural , incremental and actuated directions. It was legitimate that consideration then ought to swing to the conceivable outcomes of practical mass tourism abetted by jafari's contextualization of both mass and elective tourism as economical choice under fitting circumstances and hunter's(1997) previously stated thought of manageability as versatile worldview with the solid and frail signs Jafari and Hunter both supplement and profoundly persuasive Brundland report, which eagerly grasped the attractive quality of development however restrictively as an alternate type
Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).
The Tourism and Hospitality Industry is one of the largest industries in the country. This industry is one of the key front-line players which contributes greatly to the growth of the economy of a country. They are the vital source of income for both government and private sectors. People often mistaken that the duty of the profession in the tourism and hospitality to be somewhat similar, that is to serve clients but in fact, there is actually a vast difference between the roles of a tour guide, travel tour manager and travel agency manager.
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The tourism Industry is considered as one of the fastest developing sectors for the economy worldwide. One of the main reasons of this is the growing numbers of tourist visitation. Tourist undertakes tour in a place outside their usual environment. It is generally said that tourism as a development based industry; it has to protect and support the tourist that is visiting any particular destination. Tourist usually visits in a place with good impressions. One of the factors to influence their impressions is their assurance regarding the safety and security of the place.
Policy and planning directly related, despite being completely different types of processes, they both confront the same issues, that being the overall future development of a destination. This essay reflects on policy and planning in the tourism industry. Beginning with the purpose of tourism policy, underlining why policy and planning is important, how it is utilized, and finally the benefits to tourism development. Utilizing examples from Kenya, United Kingdom, New Zealand, and Croatia to further illustrate why tourism policies and planning are necessary in destinations.
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry
Tourism pattern is not steady but rather unsurprising; Butler 's life cycle model have made it simple for us to comprehend the lifecycle of traveller destination. With his, the product life cycle (PLC) of five stages which incorporate Exploration, Involvement, Development, Consolidation, Stagnation, Decline, and Rejuvenation. We will look at that how 'wellington ', ‘Bhutan ' and ‘Antarctica ' lies on the bend of PLC. Different elements have been considered to assess that how these destinations have come to the point of revival.
Destination factors are another factor which influences the supply on tourism regions. There are many elements of destination factors, but the main aspects of destination factors are ‘quality of the products and technology’. The quality of the products provides the main image of a particular company.