Detail The Required Messages Delivered To The Consumers

1306 Words6 Pages
Detail the required messages delivered to the consumers by using the digital marketing, social media and content marketing and explain how these messages can be incorporated into the implementation of integrated marketing strategies. Write an email seeking the confirmation from the management by summarising the messages and their benefits. You should also provide the reply from the management as the result.
Required messages Details How these messages can be incorporated into the implementation of integrated marketing strategies brand or image factors John’s Boots is known as a premium luxury footwear company • Social media:
John’s Boots can take advantage of social media by organising voting competition on their customer boots photos and
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Kind regards,
Apiwat
Reply from the management as the result:
From: Ling@johnsboots.com.au
To: your email address
Subject: Reply regarding the convergent marketing
Dear Apiwat,
I am glad to inform you that your application for the convergent marketing has been approved and I give you the authorisation to implement these convergent marketing tools. Please let me know what support you require.
Kind regards
Ling

6. Discuss the relevant and current legislation, regulations and organisational policies that may impact on marketing within the convergent environment during the implementation process.
• Australian Communications and Media Authority:
The Australian Communications and Media Authority set out policies and regulations which govern how company can or cannot advertise their products or services. Businesses must comply with all the requirements or face fines and/or other types of penalty. An Example of the policy is No Spam policy. This is very relevant to online marketing because if the contents sent to the customers are considered spamming, the business will face fine.

• Australian Competition and Consumer Commission:
The Australian Competition and Consumer Commission looks

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