Detailed Design Process and Design Specifications There are many considerations that Kudler Fine Foods at La Jolla, Del Mar, and Encinitas must make in order to incorporate a Frequent Shopper Program at all of the locations. The areas of concern will be in decisions of software design, hardware and network(s), and human computer interfaces. The Frequent Shopper Program requires a simple process to make an easy transition to the program. Too intricate of process will cause a hardship to this new program. Consideration must be given that the human computer interface to be of a simplified (easy) design. In this way the customer and the clerk will have an easier process which will make for a better buying experience. Each register will be modified with side bar interface and card reader to read the Frequent Shopper's name and points accumulated. The points accumulated will show up on the tape register. The Frequent Shopper can go online to verify their accumulated points and/or redeem their points for prizes. The Frequent Shopper can also have their card scanned at the register. The register side bar interface, containing a four and a half inch screen, will allow the Frequent Shopper to see the accumulated points and level of prizes available at that time. The tape register reinforces the points accumulated. The visual imagery of the screen and tape help to reinforce the program. The complete success requires an easy interface for the participants to use, availability to
The literature below is a research about self-checkout machine in Tesco supermarkets, and it aims at answering; the reasons that Tesco has changed, importance of self checkout systems in Tesco and challenges faced by the self checkout systems. TESCO is a chain of supermarkets stores originally from the U.K; they have expanded rapidly over the past few years. These stores are of general merchandise that carries everything from clothing, deckchairs, groceries, petrol stations, wines, consumer electronics, DVD and CDS. TESCO has stores in North America, Asia and Europe that operate under the TESCO brand. It operates hypermarkets, supermarkets and convenient stores. TESCO services allow their customers to do their shopping from the comfort of their chairs; because delivery is done to their homes, and it also offers internet shopping services.
It is ideal to have the option to purchase food right then and there, otherwise customers can just as easily bring their business to Carpe Diem, Satori Coffee House, Starbucks, or Beaners, all of which have moderate to high food selections (shown in Table 5). Todd should consider discontinuing the sale of retail items, and invest in a toaster oven and mini fridge in order to provide customers with more food options such as bagels, breakfast sandwiches, pastries, and fruit cups.
Providing a self-check-out machine to save the customer’s time. Also, these machines will reduce the expenses that will be paid for the labours.
As mentioned in this report, the return on investment is not immediate but there are long-term advantages to using the Media Cart. The advertising and suggestions made to the consumer can cater to reducing excess inventory before spoilage occurs, improving the effectiveness of sales, and introduce consumers to brands which may interest him or her; these directives can increase sales and decrease loss. The on-board navigation system will help customers to find the products they are seeking; this allows the customer to find products without taking time from the customer service employees. Use of the navigation system also allows customer to find what products they are looking for; if they find the product at Kudler they are less likely to go to another store and give the sale to a competitor.
The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.
Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. “Kudler Fine Foods is a Local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine.” Apollo Group Inc. (2010) this will keep track of the customers purchase habits in order to assist Kudler to offer their customers and valued
After reviewing the Kudler Fine Food network, a major network overhaul will need to bring the network up to par with the latest technology. If Kudler Fine Foods is not able to upgrade their systems then they will fall behind the technological curve and will not be able to compete with other companies. Kudler needs to do the upgrade not only to keep up with the advances with network systems but needs to install the proper systems to increase profits. If Kudler does not do constant upgrades then they will be forced to pay a larger amount for the larger upgrades in the future. It is vital to install the proper systems that will have the longevity and the capability for future network expansion without having to spend money on unnecessary upgrades.
Kudler Fine Foods website needs a redesign. The website has no real good information other than directions to their stores, and while this information includes maps, it lacks store hours. Based on designs of other food stores like AJ’s Fine Foods (AJ's Fine Foods, 2012) , Sprouts Farmers Market (Sprouts Farmers Market, 2012) and Whole Foods (Whole Foods Market, 2012) , the website is lacking in many areas that would lead customers from website to brick and mortar store. One of the key areas of the current site that needs to be addressed is the very
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should
Kudler Fine Foods has requested a system to launch its new Frequent Shopper Program. This new initiative will track purchase behavior at the individual customer level. Through a partnership with a loyalty points program, Kudler will be able to offer their most valued customers high value incentives. Behavior patterns discovered from tracking purchases will enable Kudler to refine its processes and offerings to customers. Customers prefer Kudler’s Fine Foods because of the high quality foods. Rather than offering discounted prices for loyalty points redemption, Kudler will offer high value gifts to customers. This will promote the
Kudler Fine Foods is a growing company striving to provide its customers with the finest foods and ingredients possible. To serve their customers even better, Kudler has implemented an Internet website to expand their business. Although this is an excellent idea, their current website is lacking in several areas. Our team of computer software specialists will examine Kudler's webpage and examine all of the benefits and some of the drawbacks that it currently offers. We will then submit our proposal of a new website with an intriguing new look to attract new potential customers and encourage existing customers to venture into cyberspace. There is a
To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along
Video presentations will be presented from the vendor of the NCR RealPOS 30 terminals. The video presentations will examine the use of the terminals and separate video presentations should be available for the cashiers, the management team, and the computer support specialists. The video presentations should cover hands-on use of the terminals depending on the employee and the employees need.
Ritz (2005) argues that large supermarkets offer higher range of substitute products and by implementing the technology they focus on increasing the positive experience and convenience of the customers who are conscious of their time (e. g. installation of automated self-checkout stations). The convenience stores do not offer the big variety of products but they benefit to the customers who do not have much time to shop in large supermarkets. The fast food restaurants are included because they offer the variations of prepared food products at the reasonable price while saving the time for the customers to go shopping and prepare the meals themselves (Johnson & Scholes
USE was expanded to include field consultants and market managers and today it gives franchisees, store managers and employees a chance to see and taste new products for upcoming seasons that are intended to address the changing preferences of customers. The merchandising plan for seasonal and high-potential new products is also shared. The centerpiece of the USE is the virtual 7-Eleven store, actual size 7-Eleven floor plans are built to show how seasonal products are assimilated into the standard store mix (7-Eleven About Us, 2010). For future reference, this capability should be the tool whereby the adjustments necessary to accommodate a drive thru capability are visualized and ultimately realized.