Determinants Influencing The Buying Decisions Of Pregnant Women Essay

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business

The womens health clinic has a variety of ways in which they can segment its market. One base is sociodemographic segmentation. The women’s health clinic might ascertain a specific communication strategy geared to the needs of its patient’s age group. The clinic can base their services on gender; which in this clinic it would be women and they could offer pap smears, and mammograms. Another way the women’s health clinic can segment its market is psychographically through social class. The clinic can post advertisements (billboards, commercials, flyers, and brochures) directed to particular social classes in the area that would appeal women to utilize their services. A third major way the women’s health clinic can segment its market is by usage segmentation. To attract new patients who

Within Victoria there are multiple models of maternity care available to women. An initial discussion with the woman’s treating GP during the early stages of her pregnancy is critical in her decision-making about which model of care she will choose and this key discussion is essential in allowing a woman to make the first of many informed decisions throughout her pregnancy. According to a survey conducted by Stevens et al. (2010) only 43% of women felt ‘they were not supported to maintain up-to-date knowledge on models of care, and most reported that model of care referrals were influenced by whether women had private health insurance coverage.’ Many elements of these models of care differ: from location of care, degree of caregiver continuity, rates of intervention and maternal and infant health, outcomes access to medical procedure, and philosophical orientation such as natural or medical (Stevens, Thompson, Kruske, Watson, & Miller, 2014). According to the World Health Organization (1985) and Commonwealth of Australia (2008) there is a recognition that ‘85% of pregnant women are capable of giving birth safely with minimal intervention with the remaining 15% at potential risk of medical complications’ (McIntyre & Francis, 2012).

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Tessema, Gizachew Assefa, et al. "Factors Determining Quality of Care in Family Planning Services in Africa: A Systematic Review of Mixed Evidence." Plos ONE, vol. 11, no. 11, 03 Nov. 2016, pp. 1-23. EBSCOhost,

Finance affects consumers’ decisions when you want to purchase a product but the good is more than the amount of cash you have available. Then you’ll have to take a loan to purchase the item. The interest rate, how easily the money can be borrowed, level of savings and the cost of the money loaned will decide whether or not a consumer will purchase the good. Examples of items when a person might have to organise finance are cars and houses.

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

The majority of the women in this world will give birth to a child a least once in their life. We expect that whatever hospital or provider we go to will treat us with the best care they can no matter what the circumstance. This is not true for all parts of the world though. The article “To Open Oneself Is a Poor Woman’s Trouble: Embodied Inequality and Childbirth in South–Central Tanzania” indicated different stories of the process of childbirth for several women in South-Central Tanzania. Spangler performed this research to determine the difference in childbirth health care providers and the cost element of childbirth. The research Spangler did involved several different woman: Asha, Sakina, Zamda, and Tausi. Spangler used participant

Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it.

P. Tailor of the www.learnmarketing.net see that: 'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customers.

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”

Definition of Marketing – Marketing can be defined as the process of converting wants into needs. In other words it can be defined as the process of selling products or services to the customers by an organisation.

Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It has a significant impact on the development stages as well as delivery to the marketplace. Marketing is a set of procedures facilitated in businesses for creating, communicating and delivering value to customers. Furthermore, marketing is about

With this background, scholars Yadamsuren B et al. (2010), Widmer M et al. (2011), and institutions like the World Bank (1993) and the UN Global Strategy for Women’s and Children’s Health (WHO, 2010) argue that for countries to experience improvements in women’s access to quality maternal healthcare, there is need for strong partnership between the public health care sector and the private sector particularly FBOs (Gill Z. et al., 2008; Widmer M et al. 2011; Gill Z et al. 2008). It is against this background that I explore the different actors/providers of maternal and general healthcare in developing countries.