preview

Determine Your Audience Essay

Good Essays
Open Document

How to Determine Your Audience Implementing a strategy without creating a precise knowledge of your audience is almost similar to searching for buried treasure without a map. You’re putting yourself out there, and you’re taking action, but you lack a particular goal. The audience, is one of the most critical components in organizational communication, both internally and externally. As such, it is essential for employees at Text for Thought to learn how to determine an audience. One strategy to determine your audience is to discover who your audience is. Does your audience contain a single mother making less than $30,000 a year? A retired couple from New Jersey in their late 70's and on a fixed income? Does the audience contain individuals …show more content…

A good speaker should always be aware of how much information an audience is comfortable receiving. According to Miller and Barbour (2014), it is important to remember that just because you are an expert in a specific area does not mean that everyone else is. Another consideration you should make when trying to determine your audience, as noted by Miller & Barbour (2014), should be understanding how receptive the audience is to you and your presentation of the message. Every audience member will arrive at your speech with a purpose in mind. When your statement is finished, either they will leave with this purpose fulfilled or they will go disappointed because you did not deliver the message they were expecting. A low responsiveness may, for instance, be given by an audience member who feels that the message is too technical to understand. The level of receptivity as determined by the source of the message should inform the amount of effort put into relaying the message. That is, if a target audience has a low receptivity, they have to be made to understand that the message is meant for them and would work to their benefit. Equally important is monitoring the manner in which you are presenting to your audience. Content should not in any way demean the ethnic values and beliefs of the audience (Papa, Daniels & Spiker, 2007). COMMUNICATION HANDBOOK 4 Basic Guidelines for Formal and Informal Communication As per Harris & Nelson (2008), formal communication

Get Access
Related
Get Access