Determining Market Demographics Using US Census Data

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

          The first way that they should improve on these markets is to take a look back at the psychographic aspect and expand upon that. Sure, they are targeting

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Company’s objective and resources. Some attractive segments may no mesh with the long run objective.

The plan for the new target audience will be for people who can afford a proper living, the main target will be families with poor living situations and elders who can’t take care of them self’s with just retirement checks.

First, a good target market would be the “Baby Boomer” generation. This generation’s age demographic falls into the 45-64 year range which makes up about 30% of internet usage in the United States. With the rise of smart phone technology, even the Baby Boomers are catching on to the trend. Roughly about 15% of smart phone users are over 55 years old and with the

The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

General Issue: which segments should the company target? How should the company and its products be positioned?

target market. Their age is usually greater than 45, and they are married couples that own a

product features for this audience. The company was beginning to develop real traction in this

target markets with respects to that product. For this reason, in this report I picked