Develop A Media Plan Task 1 Essay examples

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Name – Rajwinder kaur
Student id- STD03881
Assessment task- 1
Assessment title- Case study of Eywa product
Assessor name- Merain
Unit name- BSBADV507B Develop a media plan
Due Date- 15/11/14
Submitted date –15/11/14

Contents

Index Page no.
Introduction………………………………………………………………………………3
Characteristics of the target audience ……………………………………………….3
Consumer profile…………………………………………………………………………3
Analysis marketing factors……………………………………………………………..4
Creative requirement of the advertising message…………………………………..4
Product merchandising
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Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief.
Media strategy: EWYA Company using media for advertising such as TV, radio, woman’s magazines and health magazines. EWYA Company also using some of social website for examples Face book and twitter could also highly effective. Point of sale display in a major super market or chemist chain should also be considered.
Level of involvement: TV, radio, and magazines and social media are high level involvement. Point of sale display in a major super market or chemist chain comes in low level involvement.
Product usage and lifecycle: product usage is high and product life cycle comes in four sections.
Advertising message characteristics: it is reasonable price and 100% Australia owned.
Product characteristics: The entire earth sprite product contains tamanu oil which has a unique capacity to support the formation of new tissue.
Eywa is 100% Australian owned.
Ewya products price are very affordable rather than the competitors’ products.
Competitive situation: other similar products on the market in term of product features and pricing. Create brand awareness for the Earth sprite products and differentiate the brand from its many competitors.
Media enviourment : it is combination of electronic and hardcopy media enviourment.

5. (a) creative requirement
Eywa using mainstream media.
Images
Action
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