Develop a Media Plan for Aquaderm Facial Wash

Identify target audience – primary target audience includes the decision makers. The secondary target audience includes people who are able to influence the primary audience. The individual must be identified in this.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Target Market – a specific group of customers on whom an organization focuses its marketing efforts.

How will you ensure that the target audience sees, hears, or feels your advocacy piece? (You can assume you have a small budget for this purpose.)

Johnson & Johnson was formed in 1885 in Brunswick, New Jersey, after two brothers, James Wood and Edward Mead Johnson saw a need to develop sterile supplies for surgical procedures. During that time, doctors operated without gloves, sterile equipment and used unclean cotton from textile mills to pack the wounds so the mortality rate for surgical patients was very high. One of the first products Johnson & Johnson developed was ready to use surgical dressings which to led to large reduction in surgical mortality rates. Johnson & Johnson continued developing and expanding their product line and their company.

The media plan is the blueprint for achieving advertising strategy. According to Ogden & Ogden

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

Johnson & Johnson is a global American health care manufacturer founded in 1886. The Family of Companies – as they call themselves – consists of more than 250 operating companies in 60 countries employing about 118,000 people worldwide. (J&J)

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.

To better prepare for their campaign they also researched target audiences, which revealed which audiences would have the biggest potential to

Johnson & Johnson was founded in 1886 by a New England Druggist named Robert Wood Johnson. Robert had his ingenuity inspired when Joseph Lister revealed that infections in the operating room were caused by airborne germs. Robert joined with his brothers, James and Edward, and started producing dressings in New Brunswick, New Jersey in 1886. They started with only 14 employees and were situated in an old wallpaper factory. Johnson and Johnson became incorporated in 1887. (Johnson & Johnson)

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail

J&J have an extensive history that go back to the 1880s. It was by three brothers of the Johnson family in New Brunswick, New Jersey, USA. Since then, Johnson & Johnson has several accomplishments that led to their succession today such as pioneering the first commercial first-aid kit in the 1880s and the inventionBAND-AID® in the 1920s.As of 2016, the headquarters is still in New Brunswick and they have more than 265 operating companies in more than 60 countries employing approximately 126,500 people. (Johnson & Johnson, 2016)