Develop an Advertiseing Campaign Essay

1137 Words May 6th, 2013 5 Pages
West Australian Institute of Further Studies

BSBADV60B DEVELOP AN ADVERTISEING CAMPAIGN

Carlos Alberto Mattos da Rocha Junior

Task 1

1.1
Define the purposes and objectives from marketing plan.

* Points Identified from this document: * Bounce Fitness is looking for the same or a better personal training service; * Better price than the competitors; * High qualified staff; * ADD ON Values; * Corporate clients; * Advertise in lifestyle magazines – principally at MS House;
So we can define the objectives: * To improve the company/brand image; * Build a loyalty with the clients and new ones; * To reduce the effect of competition and re-affirm the Bounce Fitness name in
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Why do you believe that the budget allocated is sufficient to meet the objectives? The budget will be based on the net profit. The analysis will be by quarter and the limit will be defined in 15% of the annual profit. Each centre will report to the main office, and the investment will be monitored and manage by the board.

If the pressure increase this value will be reviewed and adjusted to the need and reality.

2.4
How will ensure that you do not run over budget?

The budget will be based on the net profit. The analysis will be by quarter and the limit will be defined in 15%. Each centre will report to the main office, and the investment will be monitored and manage by the board.

If the pressure increase this value will be reviewed and adjusted to the need and reality.

Task 3

3.1
Using computer technology, produce a Critical Path Analysis (CPA) or Gantt chart or similar tool to chart planned progress of the campaign planning and advertise. Tasks to do
 A – plan the advertising campaign;
 B – make advertise;
 C – design a advertise;
 D – test market the advertise;
 E – test the suitability of the advertise;
 F – present campaign of the advertise the directors;
 G – communicate the campaign to all company personnel. | Start Date | | | | | | | | Days to Completion | | | | | | | | | 2/16/2010 | | | | | | | | 20.00 | | | | | | | | | Finish Date | | | | | | |

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