Developing A Crisis Communication Strategy And Implementation Plan

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

Advances in communication technology give the crisis teams the ability to reach out to communities and rural areas using reverse phone calls and the emergency broadcast system. Traditional communication methods, such as television and radio, allows the crisis teams to distribute correct information and help reduce the effects of errors that can be communicated through news spread by word of mouth.

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

Getting a staff together to bring in useful information to plan for the release of the information to the news media is a great way to enhance communication to the public. The media will then get the information out to the public by ways of News releases, web sites, news conferences, newspapers and other social media (Hicks, 2012). The advantages of using these types of media are they quickly allows for the public to know what type of crisis has happened, and what kinds of precautions are being taken to ensure their safety. If there were to be any fatalities caused by the crisis event(s), these types of avenues also will give information on that. Some disadvantages can be unreliable technology of the citizens that will not allow for them to get access to the information that is being released by the media, such as no television, computer is not working properly, or they don’t received the local newspaper to be able to read it, etc.

Within the first chapter of Crisis & Emergency Risk Communication (2001), there were many things that caught my attention. Prior to the reading, I hadn’t thought about how different disaster preparedness would affect the elderly population, and how much consideration and planning is needed for them compared to the general population. I also wasn’t aware that such a high percentage of the elderly population developed chronic diseases. It would, however, make sense for the elderly population to require different treatment for these chronic diseases, and have different reactions to these diseases than the rest of the general population (Crisis & Emergency Risk Communication, 2014).

A Risk Communication Program is effective in hazardous situations. The Risk Communication Program helps the community gain the knowledge they need to know in order to protect them in a disaster. The functions of a Risk Communication Program are to perform strategic and operational analysis, mobilize resources, and to develop and implement a working program. By setting up goals and completing the task to implement the rick communication program, safety and protection can be achieved.

In general, goal setting allows for a method of tracking process; where the program started and where it has going. Goals must be specific, measurable, attainable, realistic, and have a determine timeline for completion. As it applies to a risk communication program, goals could be ensuring the entire public is notified of an incident such as during a hurricanes, floods, or other disasters (Lindell, Perry, & Prater, 2007, p. 76). However, risk communications are deeper than just notification of an incident. Risk communication is the method by which loss of injury or property can be mitigated before an incident occurs. These types of communications can originate from media sources (television, social media, radio), pamphlets, flyers, etc. Therefore, in the

Communication is widely regarded as one of the most essential elements in successfully managing an emergency situation. The dissemination of information, which is both timely as well as accurate, to the parties concerned goes a long way to lend a hand in ensuring that the recovery activities in an emergency situation, together with its management takes place effectively. For that reason, five critical assumptions are used to provide the basis of disaster management strategy.

For communication to be effectual there has to be specific strategies in place that will insure that everyone has an opportunity to voice their concerns and soliciting community-based input from individuals and organizations. Some of the specific strategies or activities according to Turnock will vary from community to community but will

Communication is a core component of disaster planning, response, and recovery (Houston, et al., 2015). An effective disaster communication process may

An effective crisis management response plan outlines specific procedures for administrator, teachers, and students during evacuation emergencies. Administrators work with teachers, students, parents, law enforcement officers, business and community members, to develop an effective emergency and crises plan. The administrator provides leadership in developing and monitoring the school safety plan and also establishes procedures for emergency evacuation and crisis management at different stages of the plan. However, an effective leader develops a comprehensive prevention education plan, and regularly reviews the code of conduct manual for revisions and current laws.

During a crisis, one of the roles of a leader is to create and sustain the organization 's credibility and trust among crisis stakeholders for example like management, employees, customers, suppliers, partners, communities, investors, media, and government. Depending on the crisis situation, a leader 's goal is to assist the organization in returning to productivity. Overall, it is important to protect and sustain the organization 's reputation, brand and value in the marketplace As a HR department, they have a ways to prevent and overcome the impact of crisis management. So one of the HR strategic roles is to focus on leadership qualities such as strategic thinking, communication, empowerment, trust and integrity, considering a succession planning for crisis management and others. For example like human resource functions that will be applied to the crisis management planning. According to the SHRM 2005 (Strategic human resource management) disaster survey report, 65% of HR professionals believe that their organizations are well or very well prepared to face the crisis or disaster. On the perceptions of employees, only 50% of them think that their organizations are well or very well prepared. 85% of HR professionals indicate their organizations have some form of a formal disaster preparedness plan, and 15% do not. Organization must create a plan to make sure

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

The response to any emergency is considered to be very critical and therefore should be as efficient as possible. In the healthcare sector, responses to situations are counted by the seconds. From natural disasters to epidemics, the only chance left to respond to any of this occurrence could only be counted in seconds. That means life is either saved or lost in a matter of seconds. Putting in place certain responses to these unexpected occurrences, such as crises management communication plan, help save lives and arrest crises from aggravating. Failure to have crises management communication plan is considered by many commentators to be a crisis in itself. Accepted medical care is highly dependent on effective communication between healthcare providers and the patients; among healthcare providers and the outside world. The characteristics of crises make it necessary for prior planning and effective communication among stakeholders in the health sector (Klaene and Sanders, 2006; Ronen, 2006).

This report outlines the current crisis situation and provides a range of crisis communication strategies and methodologies that are suggested for use immediately.