Developing A Strategy Is The Long -term Direction Of The Business

Organisations today find themselves operating in an environment that is changing rapidly. The process of analysing the implications of these changes and modifying the way that the organisation reacts to them is known as business strategy.

An operating strategy “concerns the relatively narrow approaches for managing key operating units and specific operating activities with strategic significance” (32). The

Strategy: an organizations long term course of action designed to deliver a unique customer experience while achieving its goals.

Here, from my readings, I will define the two related terms and concepts which are the corporate strategy and Strategic Operations Management. Then, I will discuss the link between them. Next, I will provide four perspectives of the operations strategy. Finally, I will highlight some examples from the operations strategy of Jaguar Land Rover and how it is helping the company to achieve its business objectives.

Organizational strategy is the hierarchical technique of outflow of the association 's needs to develop, evolve and meet its target goals. Setting up a purposeful blueprint for a business includes-

In an organisation, there are various levels of strategy as shown in the figure 1 below. At each level there is a specific strategy in support of the ultimate business objective be it to maximise profit or shareholder wealth or customer satisfaction or increase sales, etc.

A strategy is a “game plan” that distinguishes the company from its competitors, so that it can attract customers and succeed.

c. Allow people to run the planning process whichever way they want regardless of its effectiveness.

What is a strategy and why is necessary to have one? A strategy can be simply defined as a long term action plan for achieving a goal (InvestorWords.com, n.d., n.p.). Strategies are an integral part in the success of any company and are key in a company 's overall ability to accelerate its sales, gain market leadership, and really power up its revenue growth (Rowe, 2010, n.p.). In other words without a strategically developed strategy a company can not attain its future goals and objectives.

In effect, strategy is the pattern of actions managers employ to achieve strategic and financial performance targets. They suggest that the firm's mission and objectives combine to define "What is a business and what will it be?" and "what to do now" to achieve organization's goals. Therefore a strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. It is also an overriding purpose that can align and mobilize all parts of the organization.

Strategy is a tool to prepare and implement plans in time to come. The business level strategy guides an organization, UBA in this case, to analyze its competitive environment and understand its clients, suppliers and competitors. The corporate level strategy helps decide which business areas to operate in and which markets to enter remain or quit. It tells about the level of diversification that suits business. In educational sector, an organization can choose to remain confined to single campus or grow beyond to offer courses in several different areas. UBA is currently offering 25 majors courses in the field of business and administration.

Operational Level:- This level of strategy is extremely significant in shaping the success of other strategies as it translates strategic decisions into strategic actions by directly impacting the design of operational processes and networks, human and other resources etc.

An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.

Corporate-level strategies are the strategy which covers the entire enterprise motive. This strategy gives an over view of the working of the organization such as help to make decision regarding the line of product or service to be dealt in the markets for the competition and also in which geographic area to compete

A strategy is said to be a plan that is made for the long term success of a product or brand. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. Formulating effective strategies is a considerably long process in itself that combines analysing several factors, situations and issues that are already present in a company and looking to improve on them alongside trying to implement various innovations and ideas to collectively create a direction towards which they can move and direct the resources available to them.