Developing And Promoting My Brand

reach 47,476 units which will result in $166,166 in dollars during the third quarter of our first

This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service.

The geographic target area that I am choosing is the Houston Hispanic Market Area, San Antonio Area, Corpus Christi, and a few more highly populated Hispanic areas.

Lush Ltd. is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.

Personal Branding is already conflicting with Company Branding outside the work place. A middle school teacher was suspended with pay for making remarks about her students on Face Book (Norwalk, 2010). A woman was fired after criticizing her boss on face book (“Fired over Facebook,” 2011). A young man was rejected for a position at Cisco because he tweeted that he had to weigh the fat paycheck against the drive and work (Popkin, 2009). These examples go on and on. Entire sites have been dedicated to helping employees build their personal brands without conflicting with their company brand (Schawbel, 2009).

Simple was created in the UK during the 1960s and is now one of the leading brands for sensitive skin. First developed by the Albion Group, it later was acquired by Smith and Nephew in the 1980s. Over the years, Simple has been owned by many UK companies. In September 2010 the Anglo-Dutch multinational consumer good company, Unilever bought Alberto-Culver, a US company and the owner of Simple. Unilever formally took over the company six months later and are now the current owners of the Simple brand. Branding identification seems to be less important for Simple, as they believe that great skincare is about more than just products (Simple, 2014). The current Simple logo has been used long term for the company and is now in my opinion

by a common affiliation to brands. On the other hand consumer tribes are like the

Preliminary Brand Audit EA Engineering, Science & Technology, Inc. PBC Prepared for MKT 654 – Strategic Brand Management and Integrated Marketing Communications Professor: Jim Wills University of Hawaiʻi at Mānoa Shidler School of Business Prepared by Group #4: Crystal Souza, Phil Potter, Amy Shiroma & Tanya Tarampi June 2015   TABLE OF CONTENTS Page LIST OF FIGURES iii LIST OF TABLES iii 1.

There is a large array of theories and rules of branding in marketing literature however not all are connected to music festivals. Branding of music festivals is a comparatively new area of marketing as a result of branding being associated with consumer goods (Esu & Arrey, 2009). However with the increase in events, branding is becoming a mu7ch more significant marketing tool. It is not only beneficial for the partnership between festivals and brands but proper branding can create a major impact for the region it is held, commonly referred to as the destination. Since use of the words ‘brand’ and ‘branding’ are now commonplace within the English language, it is sensible to offer a brief explanation of their meaning. Branding is defined differently in many literatures however the most common definition could be considered that of The American Marketing Association as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. However in the way I seek to use the term branding, is between that of Seth Godin “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” and Al Ries “A brand is a singular idea or concept that you own inside the mind of a prospect” definitions. In order to understand re-branding music festivals in Turkey the three components must be analyzed.

Branding and marketing is the most important part in the business. Marketing goods correctly can take time and a lot of work. If the goods are marketed the wrong way it will affect the brand tremendously. Marketing works hand to hand with brand, without one another the business wont exist. Branding gives a great meaning to the business and people remember your business name by branding. This is why, it is important to have and build a great brand name. You can have a great brand name and reputation, but it takes only one unhappy customer to ruin you and your brand name. Companies build brands using memorable names, symbols such as logos and other images and phrases. Catchy slogans, for instance, sometimes become strongly connected to your brand so that people easily recall the brand from hearing the slogan (Branding & Other Marketing Concepts).

In the business world the saying is, you only get one chance to make a good first impression. In the digital world your brand is your first impression.

Establishing an international/global brand lies hugely on its capability to explore or venture into new fields and also maintain its competitive advantage in terms of production and econimies of scale. A brand can be truly global once it shadows same values world over. An international brand when markets for itself removes any kind or barriers that comes its way, for example linguistic, territorial, religious, etc. A natural demand or an emotional connect has to exist for a brand to excel. When business strategies are to cut across borders and offer a large number of products and services, corporate houses face a lot of difficulties related to maintainance cross-border acquisitions and enforcement of patents and trademarks.