Developing Further Relationship with the Customers through Social Media

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Siddhalepa has created their own website to aware the potential market. They use social media only Facebook, Twitter are rated as some of the most popular social networking sites. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way.

This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales.

Social media has grown into one of the most useful digital marketing tools for business owners and corporations and is designed to feed us information at a fast-moving speed. There are many advantages to this development as well as disadvantages. Information is easily obtainable, instant and causes credibility issues. It is important to know and understand all the benefits and disadvantages before using social media because it can alter how a person may use it.

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

Is social media “where’s it at” for businesses’. In the article by Ford Saeks social media is “where’s it at” for businesses’ today. He converses the three levels of communications. Saeks discusses how social media should be a lover and not a fighter situation. Businesses’ should and foremost to stay attractive to the customer. No customer wants a run-down website, so keep those websites trim, fit, and attractive. Then Saeks states if you want to keep the customers’ coming back open the communication line. If there is no communications in this vast relationship, then the ship is not leaving the harbour. After the relationship between customer and the website have united, Saeks reminds business that the relationship is an open relationship.

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

According to the statistic from Social Media Examiner, 96% of marketers are currently participating in social media marketing. Increase the brand awareness will be one of the advantages. Social media is a convenient way for people to learn about an organization, they only need to search the name online and will get all kinds of information. Using networking website will also let you reach more customers compare to traditional advertisements because of the large user base. Moreover, it will give you more brand authority. When posting online, it gives organizations a lot of opportunities to reply customer’s questions and address their concerns. This will make the customer feel they are being taken care of the company and also the reliability of the company will increase, because it is a direct interaction with customers. Social media will also improve the search engine ranking. Although post on social media may cause website traffic, it is still good for companies if they make post regularly. The ranking is important for companies, when people type the keyword, you want your company to be at the top of the page, otherwise your competitors will take your

To recommends ways to improve British travel companies’ marketing strategies for effective utilization of social media.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

According to the Changi Airport Group’s operating indicator as of September 2015, “Singapore Changi Airport handled 4.42 million passengers in September 2015, an increase of 3.9% year-on-year” (Changi Airport Group, 2015). This shows an increase in the number of passengers the Changi Airport Group has handled. Therefore, the current strategy that Changi Airport Group has adopted, new media, is definitely relevant as it serves as both a sales and distribution channel for the company (Kaplan Higher Education, 2015).

The day where the only method of advertising for businesses was paper advertisements is long gone with the creation and evolution of social media. Social media websites such as Facebook and Twitter allow for a greater interaction between businesses and their customers. There are many different ways that businesses use social media today to promote their brand. For example, some companies offer special promotions for their social media fans. The number one focus when using social media is communication between current and potential consumers and the business itself. This may be in the form of advertisements, or even offering customer service through social media (Gleeson (2012)). This is a popular way for airlines and other companies to provide customer service, as many consumers are sick and tired of waiting on the phone, can now simply go online and get customer service instantly, leading to increased customer satisfaction.

One major advantage social media will give you is that your customers are already actively engaged in it, so is only about you joining the conversation, creating more conversation, and listening. Gone are those days with one simple paragraph of demographics to describe your customers. With social media, a marketer can go further by knowing where is the greater online presence of your audience, what are they saying about you, and which things are more interesting to them. Social media has also helped us to dive deeper into psychographics, which help construct personas to identify several types of buyers by looking into the behavior of the consumer at different stages throughout the purchase cycle. Furthermore, users are

The advent of digital media in today’s day and age has widened and ultimately transformed how organizations communicate with prospective and current customers. Web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. Organizations are fundamentally changing the business ecosystem by using digital media tools in unique and creative ways.

In the first place, what type of company dose use social media? Even though social media is prominent in business nowadays, it is not for all business. For example, if a company in niche market has business with only a few customers, a direct communication or advertising is more efficient and effective rather than using social media. Furthermore, using social media has some risks too, such as illegal act or the abuse of social media by employees. Thus a company has to ensure the environment is managed in accordance with use of social media.