As relationship progresses customers become more profitable as relationship progresses, customers become more profitable (Kotler & Keller, 2006) It is important to have convenient channels to develop current relationship with National Residents who accounted for 50% of the local market share in 2013. It can be built using new media providing customers not only with Information but also education and entertainment. An integrated, two way communication strategies will be ideal as customers will able more engaged and will able to provide their likeness, comment, feedback, repost, follow Sri Lankan Airlines as a part of their lifestyle. It will give airline, opportunity to be top of the mind of the customers when it comes to air travelling and customer relationships can be developed through social media sites and digital communication strategies. Sri Lankan Airlines is already part of many social networking sites such as Facebook, Twitter, Linked In, and Google Plus etc. Airline has also taken part in digital communication sites such as You Tube, Mobile Applications, however Airline has not been used new media to gain maximum benefits in term of developing current relationships. Some recommendations using new media to improve current relationship with the main customer group are discussed below. Social Media -The main advantage of the social media sites, they allow identifying customer preferences and behaviors. Today, it is about how the information is presented to
Is social media “where’s it at” for businesses’. In the article by Ford Saeks social media is “where’s it at” for businesses’ today. He converses the three levels of communications. Saeks discusses how social media should be a lover and not a fighter situation. Businesses’ should and foremost to stay attractive to the customer. No customer wants a run-down website, so keep those websites trim, fit, and attractive. Then Saeks states if you want to keep the customers’ coming back open the communication line. If there is no communications in this vast relationship, then the ship is not leaving the harbour. After the relationship between customer and the website have united, Saeks reminds business that the relationship is an open relationship.
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their
When a historian looks over a primary resource there are several questions that they need to think about before they can even begin to do an analysis of it. There are four important questions to be asked. These questions are, what kind of document is it, who wrote it, who the audience was intended for and why it was written, as well as where and when it was written.
Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.
Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.
This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales.
The Center for Disease Control describes vaccines as the greatest development in public health since clean drinking water. For several decades, vaccines have saved countless lives and helped eradicate some fatal diseases. The push to do away with vaccines will not only endanger our youth, but our society as a whole. Vaccination is needed to maintain a healthy balance within our country. Vaccines provide the immunity that comes from a natural infection without the consequences of a natural infection. Vaccinations save an ever-growing amount of lives every year. The Center for Disease Control (CDC) estimated that 732,000 American children were saved from death and 322 million cases of childhood illnesses were prevented between 1994 and 2014 due to vaccination (“Vaccine ProCon”).
The day where the only method of advertising for businesses was paper advertisements is long gone with the creation and evolution of social media. Social media websites such as Facebook and Twitter allow for a greater interaction between businesses and their customers. There are many different ways that businesses use social media today to promote their brand. For example, some companies offer special promotions for their social media fans. The number one focus when using social media is communication between current and potential consumers and the business itself. This may be in the form of advertisements, or even offering customer service through social media (Gleeson (2012)). This is a popular way for airlines and other companies to provide customer service, as many consumers are sick and tired of waiting on the phone, can now simply go online and get customer service instantly, leading to increased customer satisfaction.
To recommends ways to improve British travel companies’ marketing strategies for effective utilization of social media.
One major advantage social media will give you is that your customers are already actively engaged in it, so is only about you joining the conversation, creating more conversation, and listening. Gone are those days with one simple paragraph of demographics to describe your customers. With social media, a marketer can go further by knowing where is the greater online presence of your audience, what are they saying about you, and which things are more interesting to them. Social media has also helped us to dive deeper into psychographics, which help construct personas to identify several types of buyers by looking into the behavior of the consumer at different stages throughout the purchase cycle. Furthermore, users are
All campaigns as mentioned above were publicised on Changi Airport Group’s social media and website, this enables Changi Airport Group to reach out and promote their brand to a wider range of demographics. Furthermore, by engaging in new media enhances customer participation through online feedbacks, which may assist marketers in identifying a target market and shaping future promotions and ascertaining brand direction and development (Kaplan Higher Education, 2015).
Siddhalepa has created their own website to aware the potential market. They use social media only Facebook, Twitter are rated as some of the most popular social networking sites. Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way.
In the first place, what type of company dose use social media? Even though social media is prominent in business nowadays, it is not for all business. For example, if a company in niche market has business with only a few customers, a direct communication or advertising is more efficient and effective rather than using social media. Furthermore, using social media has some risks too, such as illegal act or the abuse of social media by employees. Thus a company has to ensure the environment is managed in accordance with use of social media.
Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.