Developing The Right Marketing Strategy

The process of globalization has important effects on companies' strategies. These effects mostly refer to their marketing strategies that must be adapted to the increasing competition in most industries, and to the challenges of the business environment. In order to improve their position on the market, some of these companies prefer to expand their business on international level. This means they develop global and domestic marketing strategies.

International marketing is an important factor in serving organizations to develop into becoming globally competitive. Companies who operate within domestic markets purely are having difficulties competing with a global organization. Therefore, what does it take to move an organization globally? According to Cateora, Gilly, and Graham (2013), “international marketing is the performance of business activities designed to plan, price, promote, and direct flow of the companies goods and services to consumers of users in more than one nation for profit” (p. 10). International marketing strategies and its effectiveness assists in the expansion of an organization. The development of global markets was

Weather to globalise, and how to globalize, have become two of the most burning strategy issues for managers around the world. Many forces are driving companies around the world to globalize by expanding their participation in foreign markets. Almost every product market in the major world economies—computers, fast food, nuts and bolts—has foreign competitors. Trade barriers are also falling; the recent United States/Canada trade agreement and the impending 1992 harmonization in the European Community are the two most dramatic examples. Japan is gradually opening up its long barricaded markets. Maturity in domestic markets is also driving companies to seek international expansion. This is particularly true of U.S. companies that, nourished by the huge domestic market, have typically lagged behind their European and Japanese rivals in internationalization.

Directly approach 70 of the top subscription e-commerce companies in the US to pitch our value proposition by the end of the first month after the company’s official launch.

In order to globally connect with the target market and successfully market products internationally, it is important for a company to know the market, recognize cultural values, localize the marketing campaign, and take into consideration the language barriers.

"The international market goes beyond the export marketer and becomes more involved in the marketing environment in the countries in which it is doing business” (Keegan, 2002). "At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most sophisticated level, it involves the business in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.” (Dole &Lowe, 2001). From these two scholarly quotes, we can deduce that International Marketing involves executing marketing principles to satisfy the variety of product and services needs and wants of different people situated across borders (International Marketing,” 2015) and organizational objectives. Likewise, International Marketing is commonly referred to as Global Marketing which also engineers the marketing mix by closely analyzing the product, price, place, promotion worldwide and customizing to precisely fit the needs and wants of a

Nike – A report on Nike trainers from Nike Inc. and its market analysis in the UK.

Being a business to business and business to consumer company is fundamental for us to consider the demand of our services in these two dimensions.

Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global marketing strategy is clear segmentation and positioning of product and company on the market. Advantages of global strategy could also come from using cheap local and national sources, global marketing operation, global brand name, advertising campaign and

As a company enters into the foreign market, so does their marketing efforts. In hindsight, if a company’s marketing activities are not perceived well abroad, it could completely destroy the business’ plans to venture into the global market. When a company decides to go beyond their domestic country they must consider the changes that will be made within their

The literature on international marketing tactics debates two significant points of view. Some researchers support the international standardization approach argue same marketing strategy, and international markets should use a standardisation marketing mix for reduce total costs and promote a global enterprise image. The companies should use a single entity selling the same items everywhere in the same way (Levitt,1983). On the other hand, some researchers support the marketing adaptation to fit the unique dimensions of each local market. Jeannet (2003) states that the trend towards of international needs should not use standardized international in marketing activities. Because international marketing

Managers are looking to globalize operations, developing new markets for their products for better strategic business outcomes. Consumers have better access to a greater variety of goods and services and competition to reach to the new markets with the right product is getting stronger among businesses. Globalization also gives businesses better access to a global workforce, enables them to tap into international raw materials and financial resources. As the world economy is fast becoming a single interdependent system, businesses have competitors, customers, employees from anywhere in the world.

When companies decide to enter the international business market they can do so via two different strategies, the multinational and global strategies. These two may seem like they are the same but in reality each strategy is very different. The multinational strategy’s main purpose is to adjust the product being offer to better appeal to the people or place to where it is being offer, while the global strategy does not make that distinction. Using the global strategy means that the same market strategy used in one country can also be used in another country without regard to the place, people or their culture. It may perhaps sound like an unreasonable strategy but when the product you must sell is standard the most important factor is cost; the global strategy succeeds in this regard.

When deciding on the foreign market should set goals and develop a policy of international marketing. Management company should ask the following questions and receive answers to produce its own marketing strategy:

This report is basically concerned with the phenomenon of International marketing. At its simplest level it can be said that