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Developing a Business Website Essay

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Developing a Business Website

Developing a Business Website Simulation Analysis

Developing a business website is a much more complex task than simply buying some servers and hosting a site. There are a variety of issues that arise that must be addressed in order to ensure that your website is not only functional but is actually of use to your customer to differentiate yourself from the competition. In the world of online trading the vendor must consider how the features of the site are generated, offering free or “pay for” services, and determining the functionalities that the customer will require. In working with the company budget, Primus Securities will need to make specific decisions about the site’s features and …show more content…

The staff can be used to implement both the stock-ticker and portfolio tracker features. The customers for online trading require current information and I found the NYSE feed with 1-minute delay to be the best alternative for the options presented. Although there are added recurring cost compared to a longer delay, these costs are half of the real-time offering from Quote.com and a 1-minute should be a short enough time-window to satisfy a majority of the market. The next feature selected as New & Views in which I opted to outsource based on the recurring cost savings. I found that the portfolio tracker was more useful feature than the newsletter. Although the newsletter could provide useful information to consumers, the portfolio tracker would allow the customer to monitor their individual portfolio which would be perceived as added value to customers. Another benefit of the portfolio tracker is that the existing staff that was hired to implement the stock ticker could be used. This hired staff presents a form of economies of scale to Primus since they can be used for a variety of different support and enhancement projects and the company pays the same level of salary. By opting for shared hosting, Primus would still be able to offer a safe, private online experience to its customers while saving funds which could then be allocated towards future enhancements.

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