Developing a Project Proposal on a New Product Development

5336 WordsApr 27, 201222 Pages
Table of Contents Table of contents……………………………………………………………………………………………1 Abstract…………………………………………………………………………………………………………2 Background……………………………………………………………………………………………………3 Project justification……………………………………………………………………………………….4 Project goal……………………………………………………………………………………………..…...6 Success Criteria……..………………………………………………………………………………………7 The project approach…………………………………………………………………………………….8 Risks, Assumptions, and Barriers of the Project………………………………………………9 The Project Activity Plan……………………………………………………………………………….14 The project resource plan……………………………………………………………………………...17 The project budget………………………………………………………………………………….…….19 Monitoring and Control..………………………………………………………………………………..22…show more content…
To realize this, they need to come up with strategies of staying at a competitive edge, dominating in the market, positive image positioning, and expansion. When they are threatened, new opportunities are sought to enhance survival and thriving in the market. The mission of Hotel comfort is: enhancing un-leveled growth through offering the best and high quality products in the hospitality industry. Our goal is creating customer loyalty, preference and retention through quality offerings and our guiding light is our vision which is making hotel comfort the center of quality hospitality and the only preferred alternative in the industry. For years, our mission, goal and vision has been well adhered and results have been realized. However, things have gone wrong! We are currently facing a lot of competition, we are almost being overtaken in terms of market share leadership, our growth has almost reached maturity stage and our revenues are in the phase of declining! Something must be done! In order to stay ahead of competition, maintain market share leadership and dominance in the Narok County and expand in terms of growth, a new product development would be the answer for The Comfort Hotel as suggested by the management of Hotel Comfort. In conjunction to this, the management has purchased a big parcel of land in the Maasai mara and acquired a lodge called the Destination Lodge. The choice for acquisition is as a result of intensive and extensive market

More about Developing a Project Proposal on a New Product Development

Open Document