Development And Development Of Mass Media

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

During the mid-1900's, daily newspapers and magazines were important sources of information. In the 1940's, the radio supplied another source of media and broadcast to the masses. Individuals spent their evenings tuned into radio stations to listen to accounts of the ongoing war. During this era, daily newspapers were still accessible and still utilized by most people. In the 1950s, television was invented and subsequently became a primary media communications tool. The information broadcast through television was a combination of information from the radio and the daily newspaper. In 1962, satellites offered access to world news. From that point to now, Americans have expanded mass communication to include smart phones and the Internet, as new technology

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In the past century, there have been many different developments of mass media. Starting in the 1900’s, newspapers and magazines were the main sources of communication. With these being the only way to communicate, the news came slowly and often late. In the 1940’s the radio came out. With this quick source of news, people often tuned in before and after the war for updates that were given. The radio was, by far, the quickest source of news at this time. The television came out in the 1950’s. The first televisions were in black and white. Television provided the news the same day and entertainment. People were more prone to watch the news rather than getting a newspaper. In 1962 satellites were launched into space. This provided news from around the world. Today, mass media continues to develop more and more. Cell phones used to be big and

The media is a very influential aspect of modern day society that is involved in our everyday life and surrounds us invariably through different forms like social media and television ads. This century the advance in technology has initiated

The mass media has become an indispensable part of our daily lives. People read newspapers, magazines, own television, computer or (and) have access to the internet, so in

Media continue to influence change well into the early 1900’s. During in 1914- 1918 World War 1 propaganda started censorship and had more technology. Then in 1923 Time Magazine made a debut and AT&T was able to link two radio stations making the first network. 1950’s was called the “Golden Age of Television” and television shows such as “I Love Lucy” and the Andy Griffith show appeared on TV. In 1953 Playboy magazine was introduced with Marilyn Monroe as the first centerfold. As time moved on you was able to hear music on the radio, watch news broadcasters on TV, and make movies and TV shows. Because of these new things people could do with the media, people were also becoming more outspoken. For example in 1964 the New York Times v. Sullivan made news ability to openly talk about public officials. And in the late 1960’s the internet became a way for business people to communicate and in 1990’s the internet became available to everyone else. Even though today we commercials and advertisements of cigarettes in the media constantly at one time in 1972 cigarette advertising was banned from TV. Media now includes more than just newspapers and radio broadcasting, there is social media such as Facebook, Instagram, Twitter, Tumblr and Snapchat. These forms of media society uses for reading and finding news, listening to the radio and music, communicating with other people and businesses, and just

Everyday talks are about center most of the accustomed racism. Generally, ordinary people cannot exercise control over aristocratic discourse, they do acquire their say adjoin them but to allocution negatively. In this way, aboriginal prejudices and stereotypes advance fast like rumors. However, speakers are mostly inspired by media in their everyday conversation about ethnic minorities and their source of beliefs or knowledge is often referred to as newspaper or television particularly for the topics that are not seen directly in everyday talk. The noticeable example is immigration; most people refer to mass media which depends on politicians, agencies of the state, the police department or officeholders.

Early studies of cultural industries include popular music, television and popular phenomena such as character analysis Adorno. In their criticism of mass culture and communication, members of the Frankfurt School is the first systematic analysis of critical social theory and critique of popular culture and television medium. As communication studies began emerging in the 1930s and 1940s, and as theorists noted the power of propaganda in World War Two, a wide range of studies began appearing of the social effects of the media, promoting debate over the media and social problems and the media as a social problem. Some of the first empirical studies of the effects of film, for instance, criticized the cinema for promoting immorality, juvenile delinquency, and violence. The Motion Picture Research Council funded the Payne foundation to undertake detailed empirical studies of the impact of films on everyday life and

I have chosen Option A for this assignment. I will be discussing the major developments in the evolution of mass media over the last century. I will discuss how each development influenced the American culture. And finally, I will discuss what is meant by the term, “Media Coverage,” and how it has affected our everyday lives.

In my 20 years of living I can say that the things that I am used to seeing my parents’ generation where not use to seeing. The reason for this is because of the time deafferents, many things have change over all or have progressed. Somethings that have changed rapidly over time is mass media, mass media has progressed fast over the years. Coming out with new technology and changing the way people work and view this world. In my parents’ generation the only media there was, was newspapers, and interactions with other people. Now and days, media is seen all over and in many different was. Newspapers, internet, cell phones (smart phones), radio, television, and much more. This is what brings me to my topic that I will be talking about and that is the major development in the evolution of mass media in the last century.

“The media is the most powerful entity on the earth. They have the power to make the innocent guilty and that’s power. Because they control the mind of the masses.” - Malcolm X

Mass media plays a significant role in impacting society into altering the public opinion. According to the article, Exploring the Effect of Mass Media on Perceptions of Infant Feeding by Paula Bylaska-Davies, “mass media can be a powerful tool to shape culture and raise public awareness of health issues such as infant feeding decisions. The mass media serve numerous functions such as educating and enriching, shaping public opinion, and advocating or supporting policy, and it is nearly ubiquitous in its impact on individuals’ daily lives” (Bylaska-Davies). People watch TV, listen to the radio or see some form of advertising that changes or shapes their opinions on different items or topics. A lot of advertising these days are filled with sexual innuendos or just a blatant display of the body sexualized. It has shaped people’s perceptions into thinking that the body is just a source of sexual desire rather than seeing the body as something as simple as a biological function. Author Amy Bentley argues that, “distaste for public breastfeeding in the US began with the sexualization of female breasts in the 19th century and was accelerated by the rise in processed baby food occurring around the same time. Women’s bodies began to seem less and less functional and more like objects of desire; meanwhile, baby food was sophisticated and hygienic” (Shaw). Women’s breasts are used in advertising for products from clothing to automobiles to fast food ads. These images posted everywhere have changed the view of the public from seeing breasts as something used for nurturing or feeding an infant to an object of sexual desire. It is appalling that a woman who is half naked in an advertisement is considered to be acceptable but a mother who is breastfeeding her child is considered to be indecent. “Men’s sexual desires drive how we consume and accept images of women’s bodies. And they’re often the yardstick against which many (but not all) women measure and validate their worth” (Shaw). Sadly, breastfeeding in public is more of an issue from women then by men. It seems, then, “that the disgust lobbed at women—by women—who choose to publicly breastfeed arises from two sides of the same coin: disbelief that these mamas dare use

state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe