Mass Media Development
Katrina Gray
HUM/186
December 4, 2017
Allyson Wells Development of Mass Media
Over the last century we have seen many new developments in mass media. Through print, electronics, and digital communication these changes have been a huge impact and influence on American culture. The way we communicate has changed so much that many traditional leaders have lost partial control over how information is being distributed. As time goes by and we continue to advance through technology, we will continue to see an overlap in how technology affects each era.
3 Major Developments in Mass Media
Printing has been an influence on American culture as the machine production of mass quantities resulted in lower cost per unit for books. This is what lead to the Industrial revolution, modern capitalism, and the consumer culture of the twentieth century. Eventually the print media was the key tool for commercial and political leaders. This is what they used to deal out and maintain social order. With the revolution in industry, middle class, and elite business class were able to obtain influence that was only held by nobility or clergy. Now with the internet a lot of single businesses, and political leaders find it difficult to gain control over printing technology. Mass publication has been able to reach the middle and working class, not just the wealthy upper-class citizens being literacy rates has increased.
The electronic era started with the development of the
The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.
Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.
Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.
In the last century mass media has went from paper to digital, these major developments have influenced American culture in many ways.
Influence of Print People have always shared their opinions with one another, but before Johann Gutenberg invented the printing press, even if they were to shout, those opinions could not reach far. Once the printing press was invented in the 1440s, a whole new world of communication opened up. This can be seen in George Orwell’s 1984 and throughout history. Print influenced people from the 1500s to today and has always been used to sway people’s opinions. George Orwell's 1984 is a dystopian novel where Winston Smith is the main character.
The digital era has had massive effects on our culture. The digital era has revolutionised key aspects of our culture with the main precepts being influenced by communication and the impact on the economy. The digital age emanated at a time when the dynamics of the society were greatly dependant on the people’s choices. The digital era affects have affected the American culture in a number of ways.
Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.
With the development of radio broadcasting, film industries as well as the widespread of news reaching other areas, people began to get more informed and society started moving in a different direction being influenced by new communication means. This marked a new era in our nation because now people had the opportunity to know and learn from other parts of the country, which at the same time helped the general development of our society. Some of the mediums that grew in a massive way were the movies, news papers and the radio. These ways of communication capture the attention of the majority of the entire nation. People now not only had different ways to learn about other areas of the
There is no doubt that the media has a huge role in American culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. “American culture” is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The “media” to me refers to all forms of news and popular culture from sources such as television news sources, online news websites, online blogs, and social media networks - basically any public medium with a large audience (in this case, the American
The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.
The Information Age, also known as the Digital/Tech Revolution is the third major revolution in the history of human civilization. This period in history is filled with modern technology that has advanced humanity in some form through a new-found ease in information sharing. Whether it’s through computers, cell phones, cable, digital photography, or another form of technology this season of time is continuing to have a major impact on the way individuals share with one another. The different aspects that make up this current period of time are quite extensive. From what influenced the creation of this revolution to what has been affected by the Information Age are all important in understanding what the Digital/Tech Revolution is.
Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.
Media advancement has created new types of communication that impacts people and shapes the way they communicate.
Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.
Different forms of media have been around for centuries. There have been drastic changes in the use of radio, television, computers, and more over the years. The developments have had significant influences on American culture. As the use of mass media continues to evolve, so will the way we interpret, view, and use them.