Development Requirements for Kudler Fine Foods Frequent Shopper Program

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Kudler Fine Foods Frequent Shopper Program Project Plan To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along…show more content…
If reports indicate that customers are purchasing a greater variety of products per customer, Kudler can grow their market by selling more products to the existing customer base and has achieved greater customer loyalty and satisfaction. Another success measure would be reports indicating greater customer shopping frequency. Customer satisfaction can be gauged by a number of indicators including fewer customer complaints, less product returns, a greater number of customer referrals, and a greater number of referrals per customer. An increase in customer requests for new products or services would demonstrate greater customer interest. Customer satisfaction and brand name awareness can also be gauged through either in-store or internet based surveys. One of the most important metrics of success is profitability. Although profitability cannot be guaranteed by any new initiative, as long as Kudler has been profitable in the past and has not changed any major factors that would affect its profitability such as item costs, etc., then theoretically if their customers are making more purchases due to the Customer Rewards program then profits should increase. Demonstrating the success of an initiative like Kudler's Customer Rewards program can help Kudler obtain any future investment capital they may need for further

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