Developments in the Last Century

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

Overall, Jenkins is interested on the impact convergence has on popular culture, however, considering the process of convergence of modes, he recognizes that popular and political cultural are beginning to blur. Like cultural, both new and old media alike are begging to blur and evolve, while delivery technologies become obsolete and get replaced. An example would be the replacement of floppy disk to CDs and more commonly now, the use of USBs, Jenkins describes this as “The Black Box Fallacy”, where media combine as one

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital form. The media convergence has affected our everyday life as we know it in many ways, you can now watch television shows, listen to music and shop online using your computer all without leaving the privacy of your home. Using the computer you can also communicate using the email, or chat option on the

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

In my everyday life I use all sorts of media, they range from cable television, Internet, radio, and the newspaper. For myself media, is the form and technology I use to receive and communicate information. The different forms of media I was trying to avoid were cable television, the internet and radio. I figured if I could avoid those things I would be doing well in avoiding most obvious forms of mass media. What I realized as I began this whole experience this whole experience is that the mass media is an important if not the most important part of my everyday life. I use it for almost everything I do and it surrounds me.

Electronic Media: For many people, it is impossible to imagine a life without their television sets, be it the daily news dose or even the soap operas.This mass media includes television and radio. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets.

I agree with Jenkins’s assertion that “when people take media into their own hands, the results can be wonderfully creative; they can also be bad news for all involved” (qtd. Maasik and Solomon 39). In fact, it can benefit human beings if it is used properly, and it can also be harmful to human beings if it is negatively exploited. To illustrate, one example regarding convergence culture and positive media usage is the invention of our current smart phones. Around 15 years ago, human beings were familiar with using their traditional cell phones, which only enabled people to call or text messages. Today, with the invention of smart phones, people can not only call or text messages but also take pictures, create video clips, make video calls,

I concur to Jenkins claim, "When people take media into their own hands, the results can be wonderfully creative; they can also be bad news for all involved" (para. 39) . In my personal experience convergence culture can be a positive and a negative feature. Many people are not aware that they are constantly switching between old media and new media. For an example, people will be on their personal laptop surfing the web or doing some research while at the same time playing games in their phones. It naturally became a habit that we trained our brains to multitask between multiple devices. FaceBook has significantly changed the way we connect to one another, It has so many features such as, Facelist, Messenger and video blogs. It has enhanced

The structure of this paper is as follows: first, it reviews the current literature of the media and technological development, within the paradigm of media convergence and its related concepts. Next, it investigates the shifts in the movie industry as a result of digitization. The potential consequences of the digital disruption will also be explored.

It is no wonder, that mass media have a great impact on people minds. Contemporary author Jess C. Scott frankly wrote about it. She claimed, that “People are sheep. TV is the shepherd.” I agree with the opinion of this writer. Mass media influences on us and it is not always good for us and the people who are our surroundings. At the same time, mass media is not only the television. It can be different. Radio stations, video games, newspapers and magazines, Internet and social networks like Facebook, Twitter, MySpace or Friendster are indicated as mass media too. And they also make a substantial contribution to the effect on us and our friends, relatives, colleagues. Generally

Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.

First of what is Digital media convergence? It can be simplified as several processes, these are technological, social, industrial and cultural convergence. It also means the digitizing of old media so it can be incorporated into new media.