Develops Driver Assistance Systems ( Das )

1614 Words Nov 10th, 2015 7 Pages
1. Mobileye Customer Value Proposition
Mobileye is the leader in software algorithms, develops driver assistance systems (DAS) consisting of a single camera that combines high performance with low energy and low cost. Advanced software in the cameras anticipate possible collisions with other vehicles, passengers, animals, and debris by performing a detailed analysis of real time situations. This Provides drivers with feedback and keeps passengers safe by reducing collisions hence, saving lives. Mobileye products also have the capability to detect road lanes, boundaries, speed limits, traffic jams, signs, lights, and apply brakes.
Markets:
Mobileye’s primary customers are: OEMs (Car manufactures), Tier 1, and the aftermarket customer’s: fleet managers, insurance companies, leasing companies and individual customers.
A.OEMS.
The company’s technology is integrated with 285 car models made by 20 car manufacturers. Mobileye solely focused on car manufacturers for the first six years. Mobileye technology was first introduced in the 2000s and was integrated with three car manufacturers: Volvo, BMW, and General Motors in 2007 as an optional addition or standard feature. Mobileye is currently working with AUDI AG, Adam Opel AG, Peugeot Citroen, BMW, Chrysler, Land Rover, General Motors, Ford, Kia, Jaguar, Mitsubishi, Honda, Volvo, Yulon, and Scania Motors. The company’s products will be implemented in an additional 247 car models made by 22 EOMs by the end of…
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