Dexit Case

After having a very successful performance and getting second place on the first Littlefield simulation game we knew what we needed to do to win the second simulation game. We were very eager to outperform our competition and we almost did so, but ended up in second place again with a cash balance of $2,660,393.

Another use for customer profitability data was to inform in the debate over whether to change for services using a flat rate package or charge fees based on the amount and type of transaction the customer was generating with the bank.

Reggie Shaw (Tech Services) and Debra Fesenmyer both have DNI (Data Network Implementation) groups that perform the purchase function.

In order to select the segment, there is a need to develop measure of segment attractiveness. The following are the list of some of the criteria that I used in selecting my target segment:

Wal-Mart currently has one of the most advanced inventory management systems due to their use of RFID tracking capabilities. Every product is equipped with a radio frequency identification tag, which identifies the location and type of product in the warehouse. As the product leaves the warehouses, there are readers in place at the door that automatically recognize which products are leaving and entering the warehouse. The benefit of this is that it limits the use of employees better employed elsewhere and has impeccable accuracy, much more accurate and faster than if employees were to take inventory. The service that our product provides is to take this current technology and to implement it at a grocery stores as well as retail in the

Dexit should target all merchants that accept Debit and Credit transactions in the geographic areas in which electronic usage is most prevalent. The culture of using electronic payment is already established in Canada and RFID will be more readily accepted in the areas where the most electronic payments occur. In areas outside of the three metropolitan locations mention, Dexit should target younger consumers who will be more willing to enroll and replenish the accounts via the internet. All consumers who engage in high frequency low dollar amount transactions should be targeted as well because the premise of the technology is ultimately to find a safer, faster alternative to

- The last three transactions conducted out of my bank account are withdrawn cash to make a payment, automatic payment to pay my car insurance and ordering pizza online. The technology is one of the key roles in most of all the transactions. The technology used to record the records and keep all the information save when you open your bank account app. Also, to order the pizza I needed to use the technology by going to their website and placing my order. When I stop in an ATM the machine uses the technology to record all the transactions conducted and accept or decline my petition.

Mr. Dextor Balleram visited the centre for an intake interview. The client stated that he took his brother Mr. Francis Balleram to court for violent threats and damages done to his personal belongings (toaster over, security uniform, cloths mattress etc). He added that his brother put out all his personal items out of the family house that his father built for his children. Mr. Dextor recalled several issues surrounding his childhood and reiterate that his brother Mr. Francis physically abused him which instill fear in him towards his brother. Mr. Dexter indicated that he is afraid of venturing back home because his brother threatens to kill him.

• Market Segmenting- is known for targeting potential customers that are the best matches for services and products. This type of tool is important to businesses because it involves finding the different needs that exist with consumers. For example, some consumers prefer a fast paced environment while others are concerned with the space.

The service provided by Dexit is Low-value and Quick Prepaid Transaction. When segmenting the market, we should put the value proposition into consideration. For Customers market, Dexit aimed at offering a convenient and quick way that the consumers could use anywhere and anytime. In this way, the Dexit tag would be more than a way of payment, but a part of their life. Consumer acquisition will be another factor that would influence the Dexit's Segmentation Strategy--how the early adopters would become the heavy users or "habitual users". Initially, the consumer questions the value of trying a new payment method. While this may sound obvious, the key to getting over this hurdle is to make it as simple as possible for them to get started. It would be always stressed to get the consumers to try new things and most important is how to generate the interests and capture the attentions. The best way is to attract the consumers with the advantages of

| (TCO 3) The process of segmenting a market and selecting specific segments as targets is the link between the various buyer's needs and

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

Craig Davis CEO of KK stores, wants to put forward the technology of tracking systems (RFID) in their front end operation and therefore approaches Dante for his advice.