Dick 's Sporting Goods Vs Sports Authority

Athletics Supreme’s sportswear prices are affordable when compared to higher priced competitors like Walmart Stores and Dick’s Sporting Goods with a pricing strategy designed and employed to offer competition to its rival companies. The company does not compromise on its quality craftsmanhip while still offering low prices because it is confident of its loyal consumers. The company’s pricing methodology is flexible and depends generally on the economic trends that might influence buyer behavior in targeted segments focusing on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive

For this assignment you are asked to SUMMARIZE or CRITIQUE the various features of each of the ten web sites NOT to simply copy and paste information directly from each site into your submission. Please don't just list a lot of historical or biographical information. You should describe each of the ten sites and discuss the various interactive and web features of each one. You can think of this assignment as if you were writing a review or critique of the 10 different

In order to get started I analysed three web applications from the well known e-commerce website www.amazon.co.uk. I explored three features in depth; their search bar, their basket/cart and reviews and comments section of their site. As well I this I briefly discussed how it all links to a database/server. I reported how the search bar links to databases/servers of amazon.co.uk and how they incorporated an option which allows you to choose which department you wish to search in. Furthermore, I discussed the basket/cart on amazon.co.uk and how your basket/cart is also stored so you can then shop further or go on and pay. As well as this I briefly touched on how amazon use the basket/cart as a last chance do get some marketing/advertising done through promoting items that ‘others who bought this item also bought:’, therefore amazon have stored buying habits of those who are customers of their website. The final web application I then discussed was the reviews and comments section of amazon.co.uk. Also stored on the database was the reviews of those who had bought the product previously and score out of five stars along with a comment of those who bought the

3. Providing an attractive website. The tasteful use of colour, graphics, animation, photographs, fonts, and white-space percentage may aid success in this respect. 4. Providing an incentive for customers to buy and to return.

While both websites do an exemplary job of exhibiting their product, the different styles of approach brought forth many contrasting characteristics. The most distinct dissimilarity is in regard to the overall usability and design of the sites.  Macy’s web page involves a lot of visual stimulations such as large pictures, extensive text and conflicting colors which can distract the user from the wares on sale. On the other hand, Nordstrom’s site uses very simple lines and nominal text which results in the focal point reaming on the product. Another main difference between the two websites is the marketing strategy used to draw consumers to the site in the first place. Macy’s brings in customers through household name awareness and uses the

The website I have chosen to analyse is the Optus Business website. It provides a broad range of communications services including mobile phones, business network services, internet and satellite services and subscription television. Optus uses its website to promote the selling of new mobile phones on plans and internet services online. This website is directed towards a very broad audience. However, the main audience are those people who use mobile phones and those who constantly check for new mobile phones and also those interested in internet access and new technology generally.

They have designed the website in an impressive manner. They have segmented the aspects in such a manner so that the visitors of the websites will not have any issue in finding tht the things that they are looking for in their websites. The website is also designed in such a manner so that even if the customers do not have any intention in buying the products, they will check the products for once when they will come to visit the website.

The website layout, ease of navigation, design and responsiveness are all part of an online experience. Kwik Fit focused on a user-friendly and easy to navigate webpage allowing customers to find relevant information or book services with ease. Kwik Fit have used a range of bright colours, easy to identify tabs and secured online payment methods to encourage customers to use their website. Previously the author spoke about how Kwik Fit strive off the physical presence of their centres however they understood that they could reduce workload for employees by having an online booking service. The simple online booking process was explained in appendix 9. The website has used different tabs to show the different services provided by Kwik Fit, explaining what would be undergone if the vehicle was booked in for that particular service. With the increasing number of websites and considerable investment in them, website quality evaluation has become an important activity (Naik and Tripathy, 2008). In recent years, providing compelling online experiences via websites has emerged as an important issue in developing favourable consumer behaviour responses and outcomes in the internet environment (O'Cass and Carlson 2010). This shows the importance of website quality and

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

At first glance, these two seem practically identical. Both are convenient. They utilize very similar marketing strategies. Their menus even have corresponding sections and products

As one can see both of these companies have went to great expenses and lengths to create great quality websites. The depth that was put into make these websites vivid and original looking just shows how much the companies are invested in consumer service.

This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly the client company comparing to the competitor company.

‘Amazon continues to innovate in its quest to be the world’s most customer-centric company’ (Chaffey, 2011). Sergio (2009) suggests that page speed plays a

Due to the fast development of the Internet and the growing popularity of online shopping, some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets, that might be true, however, for product like apparel - a kind of high-risk and hedonistic product, it is not the case. This essay demonstrates why it is less possible for online apparel shopping to substitute store apparel shopping and how it serves as a complement for store apparel shopping. Finally, some implications on how to make the online apparel shopping more appealing are given.

The customer might have the capacity to freely, effectively, and rapidly explore between relevant webpages.