Dicks Case Study Solution

Even though Dicks is a premier retailer on the market, there are three suggestions that I would give a marketing manager to improve the company’s overall status would be to research newer products and improve existing ones, start a sports nutrition section in their store, and focus on improving employee knowledge on store products and different types of sports training. I believe the company could try and focus more on developing a Dicks’ value brand of sports equipment. This could help athletes training from lower income houses because they would be able to afford all or multiple sets of equipment to enhance their training experience. Expanding or developing a sports nutrition section would help Dicks to break into a market which has been previously untouched by the company. Offering nutritional products would add to the overall superstore concept where a customer can get all their shopping done in one location. And finally to improve customer service Dick 's could start a company program whose priority is to hire retired athletes who have better knowledge of sports and extreme physical training. In general an employee with previous sports training experience is going to have a better feel for what type of equipment is applicable for different training situations. With these improvements I think that Dicks Sporting Goods could enhance their customer satisfaction tremendously and propel the company even higher in its revenue

Amongst the retailers fighting for the market share in the sporting goods sector, Dick’s sporting goods persists to impress shareholders. The company’s profit margins and revenue have indicated excellent growth annually and looking ahead the administration expects revenue to augment by 3%. Generally, DKS is working at an optimum height with adequate capital adequacies to allow the expansion necessary to address the sector’s needs, yet is still able of maximizing shareholder’s wealth. The company has a winning strategy that has focused on the high-end athletics wants. DKS definitely has rewarded shareholders currently, producing an annualized overall return of 55.9% for the past three years. DKS competitive advantage comprises of its prominence on high-performance products intended for serious enthusiasts or athletes, rather than cheaper items for casual participants. Nonetheless, one can purchase the goods at certain skill and price levels. However, the focus of DKS on higher price, higher quality items make it more lucrative than its rivals. It also reduces the competition DKS faces from other competitors in the sporting goods and broad merchandise retailers who never share that emphasis. Not astoundingly then DKS is all in when it relates to omnichannel. The retailer has embraced fulfillment and sales efforts like buy online-pickup in store, in-store takings for online purchases, and endless aisle scheme that, for instance permit staff to place

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Dick’s Sporting Goods was originally opened in 1948 as a bait and tackle shop in Binghamton, NY. Since then, the company has grown into a major, full-line sporting goods chain with over 500 stores. Part of the company’s mission statement is to be “….the #1 sports and fitness specialty omni-channel retailer that serves and inspires athletes…” (Dick’s, 2015). There is no doubt Dick’s Sporting Goods has succeeded in fulfilling the mission as the company has been publicly traded since 2002 with sales today in

Dicks has specially designed goods, making their brand be recognized as a manufacturer of high-performance goods that are very popular with athletes. This positive perception has enabled the company to be a competitive choice for both serious and casual athletes. Additionally the company offers its services to athletes of all skills and classes at negotiable price range (well, 2012). Also, the fact that most of the products of prominent companies including Nike, Adidas are only available at Dicks. The fact that these brands are very popular with customers makes Dicks a popular destination for them. Furthermore, Dicks provides assortment differentiated services that make its products stand out above those of the competitors. A good example is the teaming up agreement between Dicks and Adidas which saw the company initiate a line aimed at the production of baseball bats and gloves. Also, Dicks was an exclusive licensee of 2014 world cup soccer games and Umbro products in the United States (Dicks, 2013). Development of

In recent years there has been a dramatic growth in tennis participation in the United States. This growth has led to a larger market for the tennis industry to promote their products to and increasing research into how to appropriately market said products so that they can reach the maximum audience. With the increase in tennis participation, industry leaders like Prince Sports have used targeted marketing to address the needs of separate portions of the prospective market. As well as utilizing technological innovations and

Establishing online brand recognition is as important as providing good service. Any product purchase involves a certain level of risk (Murphy and Enis 1986). Online purchase is even more so when e-tailers can potentially be fly-by-night opportunists, misuse customer information, or violate customer privacy. Therefore, many e-tailers try to differentiate themselves by building a strong brand recognition and customer loyalty through advertising. For example, Amazon.com is one of the most well known brands in the e-tailing industry. According to van Gelder (2003), brand recognition is far more than mere brand awareness. Brand

According to Ratner (2014), e-commerce can be a great opportunity for the company because 25% of its customers rely on the company’s online shop Target.com. The online store has attracted a large number of customers and therefore the company needs to focus on how to appeal to these customers in order to retain and attract more customers to the online store. Additionally, Target has a strong reputation as a fashion retailer, which has proved to be successful. Through the promotion of Lilly Pulitzer products. In brief, the company needs to focus on online marketing in order to compete with its rivals such as Walmart and Amazon, which seem to have established their reputation in the online

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

We have carefully looked at our external and internal environments. The external analysis looked at the market and the competition, while the internal analysis examined Callaway’s performance, as well as its customers. We also performed a “SWOT” analysis, enabling us to identify our strengths, weaknesses, opportunities, and threats. This analysis lends to the view that it is imperative that we change our existing strategy and focus on other markets. It is not suggested that we ignore our existing markets, but rather that we expand our customers and potential customers access to custom club fitting. I firmly believe that by pursuing this avenue, and by implementing and controlling the proposed fundamental marketing strategies and marketing mix strategies, we will be able to achieve the stated objectives.

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

Unfortunately, many online retailers have begun to catch up with many of these core competencies. The concepts of next-day delivery and “above and beyond” customer service are no longer the “WOW” factors that they may have been five years ago. However, the relationships that make up “Powered by Zappos” are tough to beat and give the company a competitive advantage through its supply web. At the time of this case, Zappos still holds the niche of being an online shoe expert, but companies

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,