Diesel Marketing Mix

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

The core of Diesel Culture to innovate and experiment as well as its passion needs to remain

As per Ian Ruskin Brown and Greg Clark “ Marketing mix is the term used explaining the different elements comprising the offer that the different companies makes to their customers”. (Brown and Clarke, 2000:44). E.Jerome McCarthy in early 1960s came up with the four Ps in the marketing mix. According to him these 4ps are “ Product, price, place and promotion”.( McCarthy and Shapiro 1975: 35). Refer Appendix I for the pictorial representation. But the view of Richard Sandhusen is that the four marketing mixes should be ‘price, product, promotion and distribution’ (Sadhusen, 2000:319). According to Steven Stralser ‘in order to create a marketing strategy and plan that touch all the areas of marketing to position a product, maximise revenue etc a few more components have to be considered which are, Marketing segmentation, Marketing Strategy, Marketing research , Pricing, placement and value chain.’(Stralser,

The diesel engine was originally designed to be used in commercial areas, but times have since changed from its invention in 1893. (Jääskeläinen, 2013) In modern times, more and more car manufacturers are using diesel engines in not only trucks, but also cars. Since there have been improvements in the automotive field, and a drop in the fuel prices, more people are turning to diesel powered engines, even in smaller vehicles. Diesel releases fewer pollutants and produces a higher fuel economy, more power is harvested from diesel fuel, and the performance of diesel engines is higher than its competitor.

Gasoline and diesel vehicles have been around for a long period of time ever since they were first designed around the 1930’s. The diesel market is in the middle of a revolution. Over the years that diesel has been around there are new enhancements that are increasing engine power and torque, lowering emissions and enhancing fuel economy, creating new and cleaner diesel vehicles. Through advancements in technology, gasoline and diesel powered vehicles have evolved since they were first designed to become more environmentally friendly.

When someone mentions diesel, many people still have the image of a loud and obnoxious machine that is hard to start in the cold weather. This may have been true twenty to thirty years ago, but could not be further from the truth today! With all of the advancements in engine and emissions technology; diesel has become the new standard in fuel economy and power while still maintaining strict pollution standards as mandated by the EPA. As C.J. Baker explained here, “Diesel development has come a long way, but the public perception of diesel is lagging 25 years behind...but the bottom line is still the same. Modern diesels are quick, powerful, quiet, easy to start in the cold, and don't smoke.”(Baker 2). Therefore I have

Between investment in new fueling technologies and preparing the existing (and future) workforce to implement and maintain new forms of technology, heavy-duty diesel improvements could have a major impact on the community of Wilmington. Especially given the large amount of goods movement that initiates in Wilmington; there is great potential to reduce the environmental impact of this industry through the improvement of heavy-duty diesel operations. Maintaining a focus on the overall goods movement will promote improved air quality, and therefore improved quality of life for the residents of this neighborhood.

What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s marketers feel there are two important P’s that have been overlooked, or intentionally ignored, and they are politics and public opinion.

The marketing mix is an essential component of every marketing strategy. The marketing mix is comprised of four distinct parts that include product, placement, pricing, and promotion. Regardless of what is going to be marketed, it is fundamental that a marketer know their product inside and out before any of the other three parts of the marketing mix can be utilized. The four Ps, as the four parts of the marketing mix are often referred as, can be used to demonstrate how Amazon's Kindle Fire has been marketed.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.