Essay on Dieter Rams Ten Principles of Good Design

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The essay below is a reflection upon Dieter Rams ten principles of good design and the article Dieter Rams on good design as a key business advantage

Good design according to my understanding so far is all about human-centred design that is, designing to meet particular needs of people in the society. Therefore, any design that does not satisfy people’s needs no matter how beautiful it may look is not a good design. After reading Dieter Rams’ ten principles of good design, some of them where things I could relate to my understanding of good design but others were not. The ones that were in synchronisation with my view of good design are discussed in the succeeding paragraphs.

The first principle says that good design is innovative.
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I believe that for a design to successfully serve its purpose, it should be easily understood by the user. A design that is too complicated for the user to understand will not meet its intended purpose. A good design should therefore aim at making a product more understandable for the user.
Again I agree with principle five of Dieter Rams’ principles of good design which says that good design is unobtrusive. This stems from my belief that design is not only about decorations or works of art. Any design that effectively and efficiently satisfies the needs of users is a good design with or without decorations. This makes me disagree totally with the principle of good design that states that good design is aesthetic. I think beauty is not a necessary requirement of a good design. Although art work on a product might make it beautiful, it is not a requirement in designing the product. My point is, it will be a plus for a designer who adds works of art to his design but it is not necessary. I therefore disagree with Dieter Rams that aesthetic quality of a product is integral to its usefulness.
“Good design is honest”; I agree with Dieter Rams on this principle. Products are designed to meet particular needs. The product should therefore be designed such that it can meet those needs. A design that shows that the product can meet other needs aside the intended need is wrong since it
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