Difference Between EWOM And WOM

Understanding the purchasing behavior of a specific demographic is one of the most important sets of research data available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior, one needs to understand what the target audience avoids as much as what triggers them to spend their money. (Marketing Land, 2014)

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research is vital for their existence. E-tailers must understand customer behaviors to serve their customers and help understand the decision process customers go through prior to making a purchase.

To start, marketers have to understand how the market where their consumers buy works and is influenced. The behavioral pattern of consumers is referred to as consumer buyer behavior, and all of these consumers combined forms the consumer marker. When marketers are studying the consumer market, it should be noted that they’re not only looking at what consumers are purchasing, but why they are purchasing, and how (or how much) they are purchasing. To understand why consumers purchase goods, marketers tend to look towards what factors could possibly influence consumers to buy. These factors could be cultural, social, personal, and/or psychological, but they all play into how and why consumers buy products, and through analysis, marketers can understand what kind of person responds to certain kinds of products and marketing strategies.

Consumer characteristics such as age, socio economic background, lifestyle choices and personal values, as well as identification of their key

Although these studies have demonstrated that online information sources influence consumer decision-making, research has yet to be conducted that demonstrates the incorporation of the three types of

When people live, they have to do some choices and activities to make the conditions easier, during their all life. Consumer behaviour includes these all decisions, needs, desires, activities and consumptions to make the world a more liveable place (Cohen et al., 2014). Key concepts in consumer behaviour can be considered as decision making, values, motivations, self-concept, personality, expectations, attitudes, perceptions, trust and loyalty. Satisfaction can not be provided without any of these components. Dissatisfaction and negative emotions, attitudes and perceptions may be caused unwanted behaviour by customers (Cohen et al., 2014).

How Consumer Reviews Influence Perceived Trustworthiness of Online Stores. Sonja Utz, Peter Kerkhof, Joost van den Bos.

Conventionally, before a consumer buys a product, he/she will follow a sequence of events known as “hierarchy of effects.” It all starts with the consumer being aware that the product exists. In this essay we will go through how various websites go about creating awareness of the products to the last step of making the potential client make the last move; order.

Consumer behavior analysis is an important element in relationship marketing that focuses on examining the role of the customer across various aspects. This element basically emphasizes on effective reaching out of customers and potential markets. Consumer behavior analysis is regarded as a data-centered marketing technique that is used to directly reach out to individuals with customer data assessment that help in improving an organization’s business profits. Consequently, one of the major ways of enhancing an organization’s bottom line is through knowing how to effectively perform customer behavior analysis. As the marketing manager of a company that is seeking to launch a new product line of personal

Consumer behaviour identify how clients make purchase and leverage decisions and how they use and dispose of the purchase goods or services therefore we can realize the importance and grandness of consumer behaviour for a seller point of view and as a critical process during the decision making process. A marketer needs to discover who their consumers are and to be ready to be up to sell their products, generate revenue and profit for the business but also to be able to fulfill and meet the customer expectations.

The overall purpose of this report is to come across the challenges of understanding the consumer and how an understanding of consumers is a key input into the development of an effective and efficient marketing mix strategy. How and in what ways marketing and consumer behaviour theories influence (or influenced) decision making process for a product. This report serves a set of factors and influences that effect the consumer buying behaviour in different products. It contains the purchases for one week in a matrix and can be useful to the marketers to analyse the consumer buying behaviour and the needs and preferences of the consumer when purchasing a product. This report can also help the marketers to plan their marketing strategy in the best way that consumers and the companies get benefited. The marketers can analyse a product in view of the consumers who are the ultimate users of the product. Analysing this report gives them a view of new strategies for their product to be successful in the market.

Most experts are suggesting that brands should adjust according to the new rules of the market, which imply that online existence is essential for achieving successful brand communications and

E-marketing is described as pull media as the consumers are being ‘pulled in’ and are actively seeking interactions with a brand through content, search and social media marketing (Chaffey, 2012). For instance, in online virtual worlds and gaming sites (e.g. Second Life and World of Warcraft) players can choose to interact with retail brand staff in real-time or gain insight into