Difference Between Filipkart And Myntra India

profitability, slowing demand growth and a surge in private label sales threatened to undermine the

Do you think that either firm can attain a sustainable competitive advantage in this business?

Both Amazon and Walmart are seeking to accomplish the same goal, to become the world’s largest retailer by providing customers with a seamless shopping experience. Both companies have their own strengths, with Amazon being the leader in the online retail space, while Walmart is the clear leader in the brick-and-mortar arena. As more online and brick-and-mortar retailers are eating into the market, both Amazon and Walmart must content with other companies as well as each other. Amazon and Walmart were both created and detonated extraordinary growth due to an innovative push unlike any other in their own respective arenas. “If either Amazon or Walmart is destined to come out on top, it must come from a massive innovation push, a willingness to

The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission.

Increasing competition from Scrambled merchandising from Canadian tire & dollar store chains. Increasing competition is putting a pressure on profit margins as well.

stems from two main factors, lack of awareness of the company’s products due to limited

This has hurt negotiations with current buyers, causing gross margins to slip due to the aggressive competition. Being known for quality is important, but the brands creating cheaper replicas, artifacts, and jewelry still have a place in the market.

The main issue the company faced is quality control issue impacting brand image. There is narrow focus in both consumer segments and product line. There is also limited brand recognition and limited geographic market such as America. The quality of yoga pants were not good because customer companied about sheer Luon Yoga Pants and the fabric is so see through.

To better understand their declining performance, the company then launched an internal review of their operations and determined that the main reasons for their recent struggles were: a decline in department store sales, the rise of fast fashion retailers, the company’s own out-of-date supply chain model, and that the company’s focus was diluted over too many brands and too many initiatives. (“The

Simply, company started to sell everything that is commercially profitable, which is big mistake in the long term.

Many of the big established shoe brands have seen consolidation and hence they have become bigger and more powerful in terms of competing with the rest.

Due to internationalization these companies have been able to spread their risk. Therefore, if one market is not performing they can rely on the other (diversification)

Company had to face problems with it past image which was displeasing in the minds of its customers.

With the proliferation of communication and information technology, particularly the Internet, most business organizations have been at the forefront to join the e-commerce platform. Amazon is considered as one of the existing and largest e-business platform in the world. This report outlines Amazon’s strategic intent and key resources and capabilities. In addition, the report will also include an analysis of the company 's assets and capabilities that have provided it a sustainable competitive edge as well as, the recommended future strategy of the giant online organization. Amazon defines its line of business operations based on product and service sales, fulfillment, digital content subscriptions, publishing, and co-branded cards. The company 's line of business is defined as an online store, Internet service provision, and the Kindle ecosystem. This project will explore the truth that has made the online company to be considered as the top online retailer, which mainly focuses on strategy. This report also outlines how inventories play a fundamental role in the organization 's business or corporate strategy. The other issues covered in the report include the approach used by the online company deal with the supply chain and the reason behind fast shipping fast. The paper will outline the finance statute of the company and whether the finance effect will bar the organization from developing in future. In order to achieve the answer to the questions

It has over 18 million registered users , 3000 sellers and approximately 3.5 million visits daily while making 5 million shipments per month. With its recent acquisition of Myntra, the two firms together have captured 50 percent market share in online fashion retailing in India. So the question is how will flipkart retain its postion in Indian ecommerce space? The first is expanding its logistics with heavy investments in technology. Flipkart covers hundreds of cities for its portfolio of 20 categories like consumer electronics, watches, health and beauty products with shipments to almost 21000 pincodes in India. 70% of the shipments are done by Flipkart’s own logistics company with half of them being cash-on-delivery basis. Flipkart is a loss making business but profitability is not their immediate concerns as per their founders. Flipkart can become profitable if they stop investing in supply chain and techmology right now but that would not be in favour of