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Difference Between Graphic Design And Typography

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INTRODUCTION

This is a research paper about Graphic Design and Typography and the comparison of artists Paula Scher and Neville Brody. Graphic design is the process of visual communication and problem-solving using one or more of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design logos and branding, editorial design magazines, newspapers, and books, wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage. Whereas Typography is everywhere we look. It's in the books we read, on the websites we visit, even in everyday life on street signs, bumper stickers, and product packaging.
But what exactly is typography? Simply put, typography is the style or appearance of text. It …show more content…

"Because typography is a key element of most designs, the choice of font is one of the most important decisions a designer can make: it will make or break a design." Using fonts effectively is one of the most important jobs of any graphic designer. These skills are essential as you begin to express yourself through typography. Remember, graphic design is all about communication: always think about how your message is conveyed through your choice of images and, most importantly, typography! Just like Scher who has always aimed to create expressionist typography, and feels that "words have meaning and typography has feeling and combines the two, and Brody who has designed a number of well-known typefaces. You too can express your art through

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