Difference Between Kfc and Mcdonald's Dratt

“Primary research delivers more specific results than secondary research, which is an especially important consideration when you're launching a new product or service” (SFGate, 2012, para 3). This type of research is used to find answers to a predetermined problem using “statistical methodologies that involve sampling as little as 1 percent of a target market” (SFGate, 2012, para 3). The main downside of primary market research over that of secondary is that is expensive to conduct.

It has to be mix of both primary and secondary. Primary research is to be done to know the customer perception about the image of the company and the nature of market competition. Various trade journals, industry reports should also be referred as secondary source.

Fast food is significantly cheaper than most of the sit-down restaurants where you order and wait for your food (Stein par. 4). It is still cheaper and healthier to buy home-cooked meals, but if the person doesn’t have the means to prepare the meal fast food is a convenient alternative. Fast food has been a staple food for most of today’s modern society, because the food is ready-to-eat and is easily picked up such as drive-through or home-delivery (Stein par. 2). Fast food has become a backbone to the economy offering variety of different meals, ranging from Chinese to Japanese

Abrams, R. M. (2006). Types of business research. In Successful business research: Straight to the numbers you need-- fast! (pp. 13-15). Retrieved from

According to this online source, (businesscasestudies.co.uk) primary research is defined as, "New research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups". Primary research is essential for coming to new conclusions in research which has yet to be studied, whilst also challenging claims set by other examples of research. It holds several advantages over other research methods such as secondary, as stated by Sarstedt (2014) whose advantages included, primary data being more recent, more specific and being more proprietary

When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the

In America, there are numerous of fast-food restaurants that many people enjoy eating at. People choose to eat at fast-food restaurants, because it is very convenient and they do not have to go home and prepare a meal. In addition, fast-food is usually cheaper for a family as well. However, the food from the restaurants are causing multiple problems in today’s society. It has a significant impact on American’s health which is leading to deaths and obesity. Also, fast food can lead to an increase in weight gain and bad nutrition for a human’s body.

My research methodology requires gathering relevant information from specified data and collecting databases in order to analyze the company's structure, market analysis, competitor analysis, etc.,I also using secondary data and research , including articles, academic journals, information from reliable websites. My research site is based on information that is used to support my international plan for Golden north company.

In this case, researchers use information that is already available and accessible to the public. Such information is retrieved from governmental institutions, companies, and other researchers (Kumar, 2010). As such, there are various benefits that researchers gain for using this approach. One of such is that it is cheaper than primary research. Secondly, secondary researches and their findings are readily available in various sources. As such, they take a shorter time to conduct and complete than primary research studies. Thirdly, they are a source of information that is used in clarification of various issues in the study. This leads to proper development of information in the study. Finally, the initial sourced analyze the various types of research methodologies. Thus, the researcher using secondary research does not dig into such details. However, the approach has various disadvantages. For instance, sometimes the research questions and the data lack coherence. This is contrary to the primary research that establishes data that is tailored to respond to particular questions (Boyle & Schmierbach, 2015). It also has a high degree or error propagation. Errors that were incurred in the initial research are translated into the current research. Another weakness is that some data may be outdated and thus unsuitable for use in current studies. Consumer behaviors and attitudes change from time to time, on a frequent

Despite the benefits of primary research, secondary research is a viable solution for companies with limited resources. Secondary data may often save company significant time and money. Primary research may be addressed once research has been collected after gaining insight from data collected from secondary research. It is beneficial to gather information that already exists from data like statistics, reports etc. Secondary data may be collected from data bases, industry and trade journals, as well as from on-line sources. A company may obtain sales, profits, and other information from government released

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more stores in China. However, LV is faced with the problems of declining profits in China, which urges it to adjust its entry strategy into the China market. In this case, this report will focus on distinguishing the factors that influence LV’s development in China and

In this business report, I will identify what the benefits and drawbacks of using secondary market research is for an organisation. I will use three major brands in the UK car market; Mini Cooper, BMW and Audi. I have used these major brands as they are the most differentiated out of all the car brands in the UK (see appendix 1). I will analyse their 4ps; which is price, place, promotion and product. I will also use PEST analysis to explain the current trends in the UK car market, and back it up with justified market research.

According to a research conducted by the National Restaurant Association (2013), about 33% of the consumers say that spending in fast food restaurants is an indispensable part in their lifestyles. It is for the reason that people in this fast phasing world prefer convenience foods that are served very quickly more than the home cooked meals that take time to prepare. This trend is sustained through the emergence of a prominent industry – the fast food.

Business research is considered as a truth seeking function that collects, analyses and reports information which enables decision makers to become more effective in their decision making (Alvesson and Deetz, 2000). Conducting primary research is inevitable as far as the aim of this research is concerned. However it is vital that the right kind of methodology be adopted which helps the researcher to achieve the research aim properly. In the selection of right methodology, this study seeks to identify the possible ways by which a research of this nature can be conducted and the reasons behind the selection of particular philosophy, methods, data collection, sampling and analysis techniques.

Obviously, China is a huge market for fast food industry. China’s food industry has a positive growth of over 10% over the previous 18 years