Difference Between Marketing Strategies of Physical and Online Universities

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Slide One: The potential impact, in marketing terms, of the e-business unit on the bricks and mortar university is enormous. Oblinger (2001) has argued that, for a number of reasons, distance learning has the potential to develop a truly global university. The exchanges between the business and the customer are streamlined by the lack of physical barriers, and this can allow the school to transcend international borders. The current physical school can only market within the United States, and must bring students to the school physically. This limits the growth potential of the school. In contrast, the e-business element allows for marketing all around the world. The school can develop curriculum for a number of different countries in order to build local businesses, all through the centralized website. In addition, the school can train professionals all around the world for careers in the US, Canada, the UK or other nations. This broadens the pool of potential health care practitioners considerably, something that benefits all Western nations, most of which face a shortage of qualified health care workers. The school will adhere to high level standards, so that its degrees are widely recognized. There will also need to be policies in place that facilitate the learning of students from all over the world, so that the environment is healthy and supportive for all. On a practical level, the school can facilitate real-time learning by developing features and mechanisms that

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