Difference Between Normative And Informational Social Influence

Normative Social Influence: Influence resulting from a person’s desire to gain approval or disapproval. In the movie, Judy Hopps works extra hard while on parking duty to get approval from Chief Bogo and get more interesting cases.

Conformity refers to an individual’s behavior that is performed because of group pressure, even though that pressure might not involve a direct request. Many people want to think that they are conformist enough so that they are not looked upon as strange to others and nonconformist enough to demonstrate that they are capable of thinking by themselves. For many years, psychologists have been interested in human conformity. Usually when people are in groups, they behave according to how those in the group behave. That indicates that conformity can affect a person’s behavior and make a person do things that may be against their ethics, attitudes, and morals. The study of

A normative belief is a person or a group of people believe what behavior is appropriate and inappropriate in a given social context. However, George C. Homans stated: “Norms are just shared beliefs; they are not the behavior itself, but what people think behavior ought to be” (Standford). A person may see one behavior completely outlandish while the person acting out sees it as something normal.

Conformity is a concept that has been heavily researched in the field of social psychology. Conformity is defined as a change in behavior, beliefs, and attitudes due to group pressure perceived as real (encompassing the presence of others) or imagined (encompassing the pressure of social standards) (Myers, 2010, p. 192). The concept of conformity is a powerful influence on the tendency for people to arrange their thoughts, perspectives, and ideas with others, especially when in a group. This takes away from a person’s individuality because they want to feel accepted by others and therefore, a person will accomplish this basic need of approval through conforming.

Additionally, Spector (1983) utilised Rotter’s scale on 157 students to evaluate whether conformity is linked with locus of control. He discovered that participants with a higher internal locus of control weren’t as likely to conform only in circumstances of normative social influence, where people adapt in order to be accepted, whereas there was no significant difference between the two groups in situations of informational social influence, where people conform for their need to be right. (Deutsch & Gerard, 1955) This finding proposes that normative social influence

First, the experiment Solomon Asch began in 1955 gives an example how social influence can sway or perception of reality. The results are an example of normative social influence and informational social influence. Additionally, the participants exhibit the need to gain a person’s approval, and was willing to accept others opinions about reality. Consequently, a persons moral sense

“Social norms are rules and standards that are understood by members of a group, and that guide and/or constrain human behavior without the force of laws” (Steg, 2013, p. 154). Social norms have two areas or types they fall into. Injunctive norms are considered behavior that is approved or disapproved and descriptive norms are described as behavior shown by the members of a group. Individuals follow social norms for the rewards involved and the individual wants to avoid rejection and ridicule from societal members. “Social norms can exert a powerful influence on pro-environmental behavior through normative and informational influence” (Steg, 2013, p. 162). Behavior is influenced through normative and informational influences, also moderator variables that may decrease or increase the strength of the influence. Moderator variables contain the size of the group in question, the salience of the norm, if the group is considered an in-group, and the individual personal norms. “A wide variety of research shows that the behavior of others in the social environment shape individuals’ interpretations of, and responses to, the situation, especially in novel, ambiguous, or uncertain

Societal pressures have an impact on how a person can think or act. As Lee Ross author of obedience once said, “ people’s inflated belief in the importance of personality traits and disposition, together with their failure to recognize the importance of situational factors in affecting behavior”(Ross, 628). The follower problem, a book written by David brooks makes the statement “these days many Americans seem incapable of thinking for themselves”(Brooks, 650). Doris Lessing a claim “how often we'd say black was white because other people were saying it”(Lessing 652).So why do people react act like this. Outside influences have a huge impact on how people react and make their decisions. If you are by yourself and

There is typically an underlying social force causing the individual to act or think in that specific way. (Cox, 1986)

According to Irving Janes (1972), groupthink occurs when a group makes an irrational decision because of group pressure fostering and the deterioration of ‘mental efficiency, reality testing, and moral judgement” (Irving, Janis, Victims of groupthink, p.9). Social influence is the effect that people have upon the beliefs or behaviors of others (Aaronson, 2004). Both groupthink and social influence theory have a factor in what

Imagine a thirteen year old middle school girl, wearing Guess boots and an Abercrombie hood in order to fit in. Visualize a thirty five year old man listening to the top forty radio stations and watching American Idol, so he can have something to add to the discussion with his co-workers over coffee break. The various types of behaviours stated before are pertained to as conformity. Conformity refers to the process by which an individual's attitudes, beliefs, and behaviours are influenced by other individuals. Except, how do these necessities manipulate a being? Social psychologists have conducted an assortment of experiments and concluded that, through a range of forms of social influence, groups can alter their members’ personality.

There is a fundamental human need to belong to social groups especially if people were to live and work together, it is likely that they need to agree on common beliefs, values, attitudes and behaviours in order to get along and fit-in. Thus, we learnt to conform to rules of other people, the more people see others behaving in a particular way or making particular decisions, the more likely people will feel obliged to follow the suit. This is called conformity and can be defined in different ways, Aronson, Wilson & Akert (2014) stated it is the changing of one’s behavior due to the real or imagined influence of other people. According to Deutsch and Gerard (1955), social influence should be distinguished into two types, the informational social influence and normative social influence. The occurrence of social influence has implied to many real life events, which has drawn many researchers to attention. This has lead many researchers to design distinct experiments to try and understand the cause of the conformity, whether conformity is situation dependent, and whether we are able to resist social influences.

American psychologist, Rollo May, once said, “the opposite of courage in our society is not cowardice, it is conformity.” This philosophy is supported by Solomon E.Asch’s in his article, “The Opinions and Social Pressure.” In the article, Asch conducts a series of experiments that centralize on the influences of social pressure and the extent to which an individual, when confronted by the differing opinions of a majority, will surrender their perceptions to others. Asch argues that although humans believe they’re independent in their decision-making, they tend to pay heed to the majority because they fear the scrutiny of others and being an outcast in the group.

Informational Influence and Normative Influence are both categorized under conformity in sociology. Informational is basically when we conform to others behavior because we believe it provides information about reality. It is often when we care about getting the right answer and trying to be rational. It also deals with the "Maybe they know something I don't know" phenomenon. An example, could be choosing to eat at a busier restaurant opposed to the empty one, or imitating the locals when outside your country. In contrast, Normative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you don't get, or agreeing with an opinion you believe in others.

“Social influence is the process by which the actions of an individual or group affect the behavior of others” (Feldman 495). These influences are strongly experienced by members in the group. Every group is unique and is mostly guided by a particular norm and behavior. An individual in a group passively or actively allows himself to be influenced by the group just to have a sense of belongingness. In the bid to prevent being excluded or rejected from a group, some individuals overtly adhere to the norms of the group. “Thus, people conform to meet the expectations of the group” (Feldman 495).