Difference between Marketing and Public Relations

546 Words 3 Pages
Increasingly, public relations (PR) and marketing are being misrepresented as one (1) discipline. The two professions have become vague to publics – with many unsure of the truth. The most effective use of both PR and marketing is not to merge as one (1) discipline, but to allow a collaboration of both operations. Distinguishing the similarities of PR and marketing, permits a better synergy and outcome. The three (3) core differentials are; goal purpose, the distinctive matrix’, and target markets. PR and marketing although both strive to fulfil public information needs (or a story); both entities have separate purposes as to how, why and the extent. Both PR and marketing are adapted from matrix’, that simplifies and outlines the …show more content…
The two professions have become vague to publics – with many unsure of the truth. The most effective use of both PR and marketing is not to merge as one (1) discipline, but to allow a collaboration of both operations. Distinguishing the similarities of PR and marketing, permits a better synergy and outcome. The three (3) core differentials are; goal purpose, the distinctive matrix’, and target markets. PR and marketing although both strive to fulfil public information needs (or a story); both entities have separate purposes as to how, why and the extent. Both PR and marketing are adapted from matrix’, that simplifies and outlines the disciplines core operations – both designed for specific and relevant outcomes. The two (2) professions, aim their focus in completely separate directions; marketing is focused on the past present and future consumer/customer and their needs and desires, as opposed PR which has a wide spectrum target market; ranging from a community leader to governments. With an understanding of the complexity and functions of both PR and marketing, it is clear to understand that; PR, is similar but not marketing.
PR, a term that has more than 500 definitions (Harlow, 1976) from a simple quip such as Public Relations Society of America (2008) “... help[ing] an organisation and its public adapt mutually to each other”, to a complex elaboration seen from…