Difference between Quantitative and Qualitative Research Methods in Psychology

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The quantitative problem statement: its question and proposed method I would like to see whether growth can be predicted for a certain company with introduction of a certain product. Quota sampling is ideal for this situation since it specifies the quota of particular people that need to be included to represent the population. In this case, we would want a balanced sample of all types of users as well as their amount of usage. (Breakwell, 2007). A survey would be conducted, either in the store or I may use computer-assisted telephone interviewing. This is where I am linked to a computer, which cues the questions, to be asked and allows the answer to be directly inputted. Random sampling would be conducted making this an experimental survey. I may, for instance, use every 10th name that appears on a list in order to select that person for questioning. I will stretch the telephone interviewing over the duration of a week and conduct it for no longer than 15 minutes. I may choose to do it over the weekend when the response (always a problem with telephone interviewing) may be less hurried and more thoughtful. I will decode the survey by using quantitative content analysis where the items are translated into digits and these then entered into SPSS for statistic interoperation and analysis. The survey itself will be decoded ahead of time so that responses will be translated into numerical components (e.g. 0 and 1 standing for 'not at all' and 'very much' that I can later
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