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Differences: Advantages And Disadvantages Of Entry Mode

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2. Advantages and disadvantages of entry mode " experience curve economies " refers to the effect that the firm learn from doing .. comment
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 Distinctive Competencies and Entry Mode To earn greater returns from differentiated products or where competitors lack comparable products, the optimal mode of entry depends on the nature of the company’s distinctive competency:
• Technological know-how
» Wholly-owned subsidiary is preferred over licensing and joint ventures to minimize risk of losing control.
• Management know-how
» Franchising, joint ventures, or subsidiaries are preferred as risk is low of losing management know-how.
 Pressures for Cost Reduction and Entry Mode The greater the cost pressure, the more likely …show more content…

They range from short-term contractual cooperative arrangements to formal joint ventures with equity participation.
 Advantages
• Facilitate entry into a foreign market
• Share fixed costs and associated risks
• Bring together complementary skills and assets
• Set technological standards for its industry
 Disadvantages
• Give competitors a low-cost route to gain new technology and market access
 The failure rate for international strategic alliances is quite high. Success seems to be a function of three main factors:
 Partner selection – A good partner:
• Helps the company achieve strategic goals
• Shares the firm’s vision for the purpose of the alliance
• Is unlikely to try to exploit the alliance to its own ends
• Conduct research on potential partners
 Alliance structure
• Risk of giving too much away is at an acceptable level
• Guard against opportunism by partner in alliance agreement
 Manner in which alliance is managed
• Sensitivity to cultural differences
• Build relationship
Successful partners view the alliance as an opportunity to learn rather than purely as a cost- or risk-sharing device.
3. Benefit of strategic

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