Differences Between Dool And Lowe

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Overall, Dool and Lowe (2008) explain to us that Based on Dool and Lowe’s views, the role of the marketing researcher has become much closer with the decision making process of organizations which it incorporates three major importance roles: cross-cultural, the conducting of a research project across nation or cultural groups. The foreign research, research conducted in a country other than the country of the commissioning company. Also Saraty et al (2006) also mention that the multi country research, research conducted in all or important countries where a company is represented. Conversely, Gillespie and Hennessey (2015) strongly claim that the complexity of the international marketplace, the significant differences that exist from country
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